Digital Media Strategist

New York
Apr 09, 2013
May 09, 2013
David Levin
Full Time

Weber Shandwick leads the digital change for organizations around the world. We operate one of the largest digital and social media agency networks globally and work with some of the most iconic brands in the business. Weber Shandwick’s Digital practice helps clients understand, apply and benefit from digital, social and emerging media in measurable ways. The group consists of more than 300 digital and social media specialists embedded in 34 offices around the world.

Our pioneering digital work for clients has received the highest industry honors in both marketing and public relations categories, and the firm was named a Top 4 Employer for Social Media Professionals by Mashable and a leading Digital Firm of the Year by PR News. The Digital practice has successfully created transformational, digital and social media campaigns for major global brands.

We are seeking a Digital Media Strategist for development and execution of social media and digital advertising programs across multiple account teams and industry categories. The Digital Associate needs to operate efficiently within a group, execute assigned tasks independently, and act as the primary contact on media buying, data gathering, content analysis and presentation development. They are also expected to work closely with practice leaders to deliver assignments within agreed upon time and cost parameters. Deep passion for and knowledge of social media marketing is a must!

As a global communications firm, Weber Shandwick works with clients to address a broad range of challenges across diverse geographies, product categories, and audiences. An ideal candidate will have not only deep understanding of the tools, platforms, and technologies, but really be in tune with emerging trends within digital and social media, as well as understand the broader cultural shift taking place through digital means.

Successful candidates will:

· Have 1-3 years’ experience in a media planning/analytics function within the marketing industry with at least 1 year experience working in social media ad planning.

· Experience in the analysis of large data sets to find useful relationships (data mining).

· Experience working with and creating databases and dashboards utilizing all relevant data to inform decisions

· Experience with tools social media ad buying tools.

· Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team.

· Have excellent organization and time management skills

· Have deep passion and experience in social media and stay ahead of the curve on industry developments

· Execute social media research and measurement assignments with minimal supervision

· Demonstrate a strong interest in and understanding of social media metrics and trends

· Think strategically and be insightful with the ability to tell a story that converts data into actionable insights and business implications

· Have very strong written and verbal communications skills and be comfortable presenting in front of large groups

· Possess strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions and developing actionable recommendations

· Must feel comfortable learning new systems and tools

What you’ll do:

· Manage and monitor social advertising and content syndication campaigns on a daily basis in coordination with client and account team goals

· Help evaluate team performance in community management on Facebook and other channels and develop actionable insights and recommendations on future advertising strategies and tactics

· Present reports and field questions from account teams and clients

· Conduct full range of social ad monitoring research

· Develop benchmarks and goals based on past performance and industry standards

· Communicate to account team and end clients on project developments, timelines and results

· Keep pace with social media marketing industry trends and developments

· Gather data from ad buying and analytics tools in a methodologically sound manner

· Support practice leaders with systems improvements, product development and thought leadership initiatives

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