Research Analyst - B2B Marketing

New York
Apr 10, 2013
May 10, 2013
Mr. Jason Redlus
Part Time
Argyle Executive Forum is seeking a part time research analyst to create content that can help our clients in their efforts to create a true B2B marketing center of excellence. Content topics include but may not be limited to field marketing, content based marketing, deployment of technology; compensation strategies and trends, multi-touch program design and execution, lead nurturing and lead scoring; sales alignment, ROI and measurement etc.

Desired Skills & Experience

•Research generation. Participate in the conceptualization and writing of key research deliverables, including briefs, vendor profiles, webcasts and AEF advisory reports.

•Data gathering. Engage with our clients and prospects to gather key data for benchmarking reports and models.

•Analyst work. Interact directly with clients (in-person, telephone, web, ) to review research findings and discuss business-related problems/issues.

•Service development. Work with our business development team and account management team to grow and nurture our clients through sales and marketing activities with prospects.

•Client-facing activities. Assist on consulting projects, speaking engagements, etc as needed (e.g. benchmarking, go-to-market, sales and marketing assessments).

Candidate Requirements

•7-15 years of b-to-b marketing research or practioner experience

•Strong writing and analytical skills

•Experience with a range of B2B tactics that span both marketing and sales

•Customer-facing skills (strong presenter, comfortable with executive-level audience, able to identify issues/needs through effective questioning)

Argyle Executive Forum

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