SVP of Media

Location
Boston
Posted
Apr 11, 2013
Closes
May 11, 2013
Duration
Full Time
We're searching for a Senior Vice President of Media who is a strategic thought leader for us and our clients. We are looking for someone who is curious and always consuming; someone innovative who can bring in the latest trends for real- time integrated marketing/media solutions across a wide range of clients. You'll be an expert in the media industry, possessing a strong set of media skills and experiences across all channels, be deep in digital, ideally performance marketing. You will need to be strong in e-commerce and retail. The craft of forging strong client relationships and business savvy must be part of your DNA. You'll take ownership and direct responsibility for management within the media group on key accounts and overall for the team.

Tasks and responsibilities include:
-Be a senior face for Digitas and provide relevant, timely digital media expertise
-A leader within Digitas' Senior Leadership Team, responsible for the stewardship of agency principles and vision and a lead expert for the media capability
-Develop insight-driven strategies and written media plans to meet clients' marketing objectives, as well as the subsequent negotiation, implementation, and performance analysis
-Lead and manage multiple work streams of complex client business, serving as the primary and high level contact to articulate the Digitas view on media strategy and business philosophies
-Comprehensively manage industry/category knowledge, media planning, negotiations and implementation, performance tracking and analysis, and various associated projects
-Draw insight from program results and ensure dialogue between the client and internal teams on informed strategic implications
-Sell new creative media ideas to clients that align with their business, customer and brand goals


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