Vice President, Digital Analytics

Apr 13, 2013
May 13, 2013
John White
Advertising, Other
Full Time
We are seeking a VP, Digital Analytics to join our Boston team.Mullen's Strategic Analytics group applies analytic rigor, data-driven and fact-based reasoning to guide the development and execution of advertising and marketing strategies for clients. Specifically, we adopt statistical modeling methodologies and performance insight techniques to maximize the ROI of marketing and advertising across offline and digital channels. We seek entrepreneurial individuals with a background in business and marketing performance analysis and a passion for translating data into actionable insight.The VP Digital Analytics will oversee the development of data-driven marketing insight and optimization across multiple client engagements. This role will manage and oversee measurement strategy and analytics for online display advertising, search marketing, social media, site analytics. This role will also be responsible for implementing and performing digital attribution for Mullen's key digital clients. Primary responsibilities for this position include but are not limited to:-Build & implement measurement strategy for key digital client- Work efficiently with clients and analytics partners to define, extract, and synthesize available data and share results and insight with Internal and Client team members- Glean actionable insights to support in-market campaign optimization- Analyze scenarios to assess the before/after impacts of target market selection, media choice and allocation on client's business performance- Develop and measure marketing stimuli (A/B and multi-variant) test results in collaboration with brand planning, creative, media, and technology teams to build robust marketing and advertising strategies and in-market programs for clients- Package and present analytical findings and communicate (both written and verbal) complex concepts to Sr. Client teams and internal teams-Build client relationship and grow analytics business

Four-year degree is required- Bachelor's degree in Math, Statistics, Economics, Business, Marketing or other quantitative discipline- At least 8+ years of work experience in digital strategy and analytics - Experience with digital analytics tools like Google Analytics, Site Catalyst, Netbases, DART, -Experience with data visualization tool preferred - Critical thinking- capable of generating consistently accurate, useful reports as well as a enthusiasm for translating data into actionable insight relevant to marketing program objectives- Attention to detail and time management to deliver high quality work for multiple projects across several client engagements while meeting deadlines- Balances desire for quantitative rigor with realities of inconsistent business dataMullen is an eoe encouraging diversity in the workplace

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