Associate Marketing Manager-Rodale Trade Books

New York
Apr 14, 2013
May 14, 2013
Mr. Steve George
Marketing, Publishing
Full Time
Responsibilities include:

•As part of the marketing team, develop and implement online and offline marketing and promotional plans for 80+ titles per year
•Collaborate and communicate with publicity, editorial, and authors on development and execution of marketing campaigns; communicate plans and creative direction with editors and authors
•Spearhead social media efforts, including working with authors to expand their online presence via Facebook, Twitter, Pinterest, etc; creating community-building campaigns that work across social media platforms; coordinating social media outreach for books via Rodale books and relevant Rodale magazine social media outlets
•Write ad copy; coordinate ad design with creative team; route ads and secure approvals from authors, etc., as needed
•Coordinate Rodale Books presence at select events sponsored by Rodale magazines; attend as needed
•Oversee the creation and production of floor and counter displays
•Design and distribute sell sheets for displays and add-on titles
•Attend weekly staff and marketing meetings


•2-3 years of book publishing or relevant marketing experience in the health and wellness categories is preferred.

The ideal candidate will:

• Have 2-5 years’ worth of professional experience
• Possess a passion for service writing
• A strong interest in health and wellness
• Be quick, ambitious, creative and engaged
• An understanding of Web metrics and SEO
• Experience working in WordPress and Drupal

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