Integrated Marketing Manager

Location
New York
Posted
Apr 15, 2013
Closes
May 15, 2013
Contact
Human Resources
Category
Marketing, Publishing
Duration
Full Time
We have an exciting opportunity for the right candidate to join our high-performing NY-based marketing team as an Integrated Marketing Manager, supporting our National Sales team. The primary duties for this position include the following:

-Work with National Account Directors on proposals & programs - including determining client objectives, deliverables, ROI and manage expectations.

-Work with Integrated Marketing Director, VP of Integrated Marketing and local marketing teams to research integrated marketing platforms that leverage our assets to satisfy client objectives.

-Develop fully integrated marketing proposals & presentations and effectively communicate programs that deliver revenue and enhance partner relationships.

-Develop partnerships with synergistic organizations, individuals, and/or companies that can provide access to unique opportunities, experiences, content and/or increase visibility for Niche Media titles and advertisers.

-Activate marketing programs that are sold, via distribution of Marketing Activation Form and supporting materials to the appropriate parties.

-Work with the outside marketing teams to keep oversight on the execution of national/multi-market added value programs once sold, to ensure client satisfaction and ensure the company’s ability to meet client expectations. Work with the outside markets to develop a recap presentation for overall program.

-Track all added value proposals executed to reflect scope of business pitched and activated. Deliver a pre and post analysis of marketing programs to the Vice President of Marketing to evaluate the profitability of client’s delivered added-value program.

-Assist in the development of national sales team sales tools: presentations, sell sheets, event recaps, etc.

-Assist in updating the “Marketing Update” document that is presented at the bi-weekly publisher’s call.

-Attend sales calls with national sellers in NY to present proposals and ideas to clients.

-Continually track competitive and/or other media brand’s marketing programs/ideas & read trade press daily (I.E., Luxury Daily Newsletter). Bring forth new multi-platform ideas/concepts to explore and brainstorm development.

-Assistance on-site at Niche Media events if needed, which may include: guest check-in, photography shot list management, on-site client merchandising setup, etc.

-Perform other job-related duties as required, including coordinating large long-term projects.

-Assist on team projects, current events and development of new events and support sales by assisting with sponsorship marketing campaigns.

-Assist at events.

-Create PowerPoint presentations and proposals for sales pitches.

-Intern coordination for team including prescreening, interviewing and hiring.

-Other duties as assigned.


The ideal candidate will have the following qualifications and experience:

-Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
-Minimum one year prior experience working in a sales, marketing or publishing environment.
-High level of proficiency in Microsoft Excel, Word and PowerPoint.
-Proven ability to multi-task, and work under deadline pressure.
-Strong attention to detail and organizational skills.
-Ability to operate office equipment such as fax machine, photo copier.


Successful candidates must work well under pressure and thrive in a deadline driven, rapidly changing environment. This position will work independently and as part of a team.

We offer a competitive compensation package, health benefits, 401(k) with company match and a generous Paid Time Off program.

For immediate consideration, please send your resume and cover letter, including salary requirements to: jobs@nichemedia.net and indicate “Integrated Marketing Manager" in the subject field.

RESUMES WITHOUT SALARY REQUIREMENTS WILL NOT BE CONSIDERED.

No phone calls please. Candidates under consideration will be contacted.

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