Social Media Manager

Los Angeles
Apr 15, 2013
May 15, 2013
Ms. Antoinette Lara
Full Time
The Los Angeles Tourism & Convention Board is recognized as the city's official tourism marketing organization. The tourism board is seeking a Social Media Manager with at least three years experience with Social Media in the hospitality industry. The ideal candidate will be familiar with all relevant social networks, measurement tools, online communities, and demonstrate their ability to manage the tourism board's extensive digital networks.

The tourism board connects with locals, domestic travelers, international visitors, media, meeting professionals and travel professionals through nearly 20 social media channels. The official Los Angeles Facebook page reaches a community of more than one million people, and the tourism board's popular dineLA program attracts a very engaged audience.


-Develops and executes Social Media strategies
-Develops and maintains weekly Social Media Editorial Calendars for all channels
-Creates content for and finds every opportunity to drive traffic to the website
-Manages social media advertising budget and executes programs including Facebook ad buys
-Oversees international social media channels managed by offices overseas in Japan and China, with opportunities to expand in other markets.
-Conducts influencer and blogger outreach to manage and grow the "Listography" section of that focuses on getting celebrities and personalities to share their favorite things to do in Los Angeles.
-Manages the "Photo of the Day" program that showcases the diversity of Los Angeles through imagery via several social media channels using user-generated content.
-Coordinates with Partnership and Membership departments to integrate stakeholder efforts in the overall Social Media Editorial Calendars. Logs all efforts monthly into CRM system for reporting.
-Manages and executes dineLA social media strategy under the guidance of the dineLA Director
-Tracks key metrics on a monthly basis to illustrate performance across engagement, referrals and follower adoption, proving the effectiveness and added value of creating community online.
-Contributes related information to reports and presentations for upper management on a periodic basis.
-Coordinates with Media department to ensure all key tourism board messages are incorporated into social media outreach and crisis communication is funneled appropriately
-Executes partnerships and manages online relationships with regional, state and national tourism organizations
-Attends member events to create Social Media and web content, focusing on Tourism Marketing District (TMD) hotels
-Develops relationships with members and partners to generate relevant social media content and create social media partnerships
-Monitors and analyzes social conversation about Los Angeles using tools including HootSuite and Radian6
-Manages Social Media contests/sweepstakes and fulfillment with the primary objective to increase email acquisition.
-Responds to social networking and online community questions on an ongoing and frequent basis, including all channels and TripAdvisor.
-Develops and executes a Social Media program of offerings for citywide conventions and delegates.
-Uploads content and images to the Content Management System in order to connect social network users to
-Coordinates awards submissions for LA Tourism's digital efforts
-Reports to Director, Digital Marketing


-Bachelor's degree, preferably in digital media, marketing, communications or a related field
-3 years experience in marketing/communications, Social Media community management or a related field
-Strong knowledge of online communications strategies and tactics, usability standards, branding and latest digital technologies, tools and best practices
-Experience in tracking and analyzing key metrics such as engagement and sentiment
-Excellent writing and editing skills and the ability to write for a variety of audiences in a variety of formats
-Knowledge of Social Networks, online communities in the hospitality industry, content management systems, image editing programs and relevant mobile applications
-Must have a passion for Los Angeles and be knowledgeable of the destination's culture, attractions, history, restaurants and trends.

Please submit resumes to:
Antoinette Lara
Director of Human Resources

No phone call please.