HBO Associate Manager, Sales & Marketing Analysis

Employer
Location
New York
Posted
Apr 15, 2013
Closes
May 15, 2013
Contact
Ms. s w
Duration
Full Time
Overall Summary

Directly supports Sales, Marketing, and Research using data derived from HBO’s proprietary databases and other sources to help maximize HBO and Cinemax subscription revenue and units. Responsible for creating and working with analytic datasets, producing reports, and assisting in quantitative analyses designed to measure the impact of distributor pricing, packaging and promotion on the performance of HBO and Cinemax.


Primary Responsibilities

• Efficiently extract, merge, manipulate and summarize large volumes of information derived from complex data sources using data management and reporting tools. Provide team with reports and datasets derived from transactional and aggregated subscriber data to quantify the impact of pricing, packaging, promotion and new products on the acquisition, retention and growth dynamics of HBO and Cinemax.
• Clearly articulate the method and results of data analysis in verbal and written form to provide context and facilitate understanding.
• Assist in summarizing quantitative and qualitative results from the quarterly earnings reports of major cable, satellite and telco video distributors. Research industry trends and projections using a variety of news and syndicated sources as needed.


Requirements

• Knowledge of query, data management and reporting tools.
• Experience creating and working with analytic datasets using languages and tools such as SQL and SAS (knowledge of similar programmatic data manipulation languages is fine). Experience working with sales and/or marketing related datasets is a plus.
• Ability to manipulate and summarize large amounts of data in Excel and compile results into client-facing reports.
• Experience with data extraction and reporting tools such as Business Objects or similar.
• Solid working knowledge of PowerPoint.
• Rigorous attention to detail.
• Strong verbal and written communication skills.
• A minimum of 2+ years of hands-on data analysis experience with the ability to extract, analyze and summarize large volumes of data from complex datasets.

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