Digital & Social Media Marketing Director

New York
Apr 22, 2013
May 22, 2013
Human Resources
Full Time
Our Young Readers Marketing department is seeking a Digital & Social Media Marketing Director. This position will develop and execute the digital and social media strategy for our young adult and children's books, apps, and more!

Specifically, the Digital & Social Media Marketing Director:
1.Oversees the social media strategies across all platforms (Facebook, Tumblr, Instagram, Twitter)
2.Conceives, creates and executes innovative online marketing campaigns for various books and authors
3.Manages and executes digital advertising strategies
4.Identifies and develops integrated partnership/sponsorship strategies to meet brand goals
5.Develops and manages communities for the Penguin Young Readers brand (Penguin Teen, Penguin Classroom, Penguin Kids, etc.)
6.Monitors and analyzes social media campaigns/trends and their impact on the company brand
7.Oversees strategy and production of marketing apps
8.Collaborates with various internal departments (Editorial, Digital Publishing, Sales, Marketing, Publicity) to develop and execute digital marketing and publicity campaigns
9.Supervises a team of four employees

Please apply to join this collaborative team if you meet the following requirements:
-At least 5 years of experience executing social media marketing and digital programs
-Excellent written and verbal communication skills
-Social community management experience
-Familiarity with digital analytics and media tracking tools
-Excellent supervisory skills and ability to manage a staff
-Proficiency with various social media platforms
-Experience working with youth-related brands a plus
-Proficiency with Microsoft Office

Please email your resume and cover letter with salary requirement to indicating the position for which you are applying in the subject line. No phone calls/agencies.

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