Marketing Manager, Crown Trade

Employer
Location
New York
Posted
Apr 23, 2013
Closes
May 23, 2013
Contact
... ...
Category
Publishing
Duration
Full Time
About our company
Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann AG, one of the foremost media companies in the world.

Your tasks
Reporting to the Director of Marketing for Crown Trade, this position is responsible for bringing Crown, Hogarth, and Broadway publications to the largest possible readership through innovative consumer-facing marketing campaigns.

Responsibilities
-Works closely with the Marketing Director to create, communicate, and implement marketing campaigns for a variety of titles, focusing on both literary and commercial fiction
-Collaborates directly with authors and agents to explain, refine, and enact marketing plans, including traditional print advertising, online and social media promotions, and out of the box
-Thinks deeply about available audiences for each book that we publish and ways to reach them through advertising and promotion
-Flexibly manages book promotion plans and budgets that grow and change over time
-Creates title-specific marketing campaigns for upcoming publications as well as titles currently in the marketplace
-Actively participates in ReadItForward.com, Crown-s online reading group community, by coordinating author chats, giveaways, and content, as well as contributing original blog posts and other content as needed



Our requirements
Essential Abilities
-3-5 years minimum experience in book publishing, particularly with both literary and commercial fiction
-Fluency in key marketing concepts and tools including email, social media marketing, search, as well as traditional book marketing methods
-Strategic and creative thinking
-Excellent communication and presentation skills
-Quick and sharp reading skills



Thank you for your interest in Random House. Random House is an Affirmative Action/Equal Opportunity Employer.



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