Manager/Senior Manager, Retention Marketing-InStyl

Employer
Location
New York
Posted
Apr 25, 2013
Closes
May 25, 2013
Contact
Human Resources
Category
Marketing, Publishing
Duration
Full Time
If you are an innovative direct marketer, this key role in the fast-paced and innovative environment of the Style and Entertainment Group may be for you. The Manager, Subscriber Retention will be responsible for developing and implementing strategic initiatives across iconic brands: InStyle and PEOPLE StyleWatch. This individual will develop and execute retention marketing plans across print, digital and mobile platforms to build loyalty and retain subscribers. The Manager is responsible for identifying and implementing new growth opportunities across all marketing channels. He or she will be a critical member of the consumer marketing team and will have exposure to senior management.

Key Responsibilities:
* Develop and implement marketing strategy to achieve brand goals
* Create and own marketing plans for renewal and payment channels including identifying growth opportunities and developing recommendations based on marketing results
* Maintain ownership of all retention activities for these brands and increase subscriber retention through all print and digital channels
* Be the "go-to" retention expert on these brands
* Act as brand liaison across key stakeholder groups for the tablet edition of the magazine
* Contribute to and / or own ad hoc projects for the brands or division such as modernization, pricing strategy, premium development and specialized task forces
* Own and manage monthly retention reconciliations, forecasting and budgeting

Key Qualifications:
* History of achievement and legacy of making an impact in previous roles
* Top-notch analytical capabilities and Excel proficiency; quantitative experience required
* Detail oriented and results-focused
* Ability to prioritize and maintain focus on the "big picture"
* Ability to think both creatively and strategically
* Self-starter who can work both independently and in a team environment
* Ability to multi-task and perform in a fast paced, changing environment
* Ability to build relationships across multiple groups and communicate effectively with peers and upper management
* Ability to lead and motivate team members
* Prior management experience a plus
* Bachelor's degree required, MBA a plus
* Prior direct marketing, publishing and customer retention experience a plus


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