Marketing Manager and Advertising Copywriter

New York
Apr 25, 2013
May 25, 2013
Human Resources
Full Time
XO Group Inc. - a lifestage media company including The Knot, The Nest, and The Bump brands -seeks a full-time, Marketing Manager and Advertising Copywriter to join our National Sales Team to brainstorm ideas, develop revenue-generating and integrated sales programs and craft compelling brand marketing materials.

The ideal candidate will be an extremely creative, organized, detail- obsessed, self-starter with a passion for everything digital and a solid knowledge of print. The ability to juggle multiple projects yet stay calm under pressure must be part of your DNA. Most important is that you thrive on being part of a collaborative team and will never say the words "It's not my job!"?

For everyone at XO Group Inc., a collaborative spirit is a must. Our teams are very dedicated and excited about what they do - and we work hard to maintain that atmosphere. The right candidate for this position will be?smart, enthusiastic, entrepreneurial, a problem solver, a go-getter and above all, a team player.?

Primary Responsibilities:

-Conceptualize unique, targeted campaign ideas in response to RFPs (including sweepstakes & contests, custom rich media, digital apps, advertorials, tailored print executions, video, social media, etc.)?
-Create succinct, yet creative PowerPoint decks and/or comprehensive Word documents that address client benefits?
-Assist sales development marketing managers in advertising pitches by brainstorming ideas & producing original and powerful copy to bring ideas to life?? Support post-sale execution of advertising programs by writing creative copy for sweepstakes, contests, banners & more?
-Write benefit- and result-oriented copy for XO Group brand and sales materials?
-Collaborate and communicate with key departments including editorial, design and account strategy?
-Partner with sales teams to develop & package comprehensive advertiser programs that will drive revenue?

Specific Skills and Abilities:

-Clear & compelling marketing copywriting?
-Excellent time-management and multi-tasking skills?
-Obsessed with everything digital...from Facebook and Twitter to iPhone?apps and YouTube?
-Passion for the written word as it applies to advertising and sales?marketing?
-Ability to work collaboratively with cross-functional teams?
-Strong communication skills, both verbal and written?


-Bachelor's degree?
-Minimum of 3-5 years of experience in a related field such as digital marketing or creative ad agency
-Experience with or passion for advertising copywriting and sales development marketing?
-Excellent communication & organization skills?
-Proficiency with Excel, Word and PowerPoint?
-Strong references required

XO Group Inc. complies with all federal, state, and municipal laws that prohibit discrimination because of age, race, color, religion, sex, national origin, disability, marital status, veteran status, sexual orientation, or any other protected characteristic.

Thank you for your interest in this position and our company. It is appreciated.