Coordinator, Consumer Marketing & Events - Comedy

New York
Apr 26, 2013
May 26, 2013
Viacom Media Networks
Full Time
The Coordinator, Consumer Marketing & Events is a key member of Comedy Central’s Brand Marketing team. This person contributes to the development and execution of consumer marketing related campaigns, conventions and special events.


Consumer Marketing (80%)

Coordinate the development and execution of all media and promotions with external agencies/vendors, as well as internal creative teams.
Lead asset management with internal & external stakeholders to ensure all assets are delivered correctly and on time. (Digital, Cross-Channel/Affiliate (TV), Radio, Print, Outdoor, Experiential, etc).
Create & maintain asset requests, elements/deliverables charts, timelines, weekly status reports, production files, flowcharts, etc.
Translate project/campaign objectives and strategy into communication documents, and distribute them amongst key stakeholders (RFPs (Requests for Proposals), Marketing Briefs, Campaign Recap Decks, etc.)
Execute on-the-ground promotions and arrange all talent travel/itineraries related to each initiative (Festivals, conventions, stand-up events, third-party partnerships, experiential marketing, etc.)
Track and gather results and metrics upon campaign completion to help determine return on investment.
Monitor the TV landscape for current trends and competitive insight
Create Purchase Orders, approve invoices, and track media costs in campaign budget logs
Lead Consumer Marketing award submissions
Event Marketing (20%)

Execute Events/Screenings/After-Parties for programming and company initiatives
Track and manage events budget
Liaison with Viacom Special Events and external promotional agencies

Bachelor’s degree required with a minimum of 2-4 years of solid marketing experience at a television network, a major ad agency, entertainment/digital media company, or a large promotional firm
Well versed in Microsoft Office (Word, Powerpoint and Excel)

Ability to multi-task within a fast-paced, high-volume environment
Knowledge of Digital and Social Media, and experience with Online/Digital marketing and advertising a plus
Understanding of the overall TV Media landscape
Strong creative, marketing, writing & presentation skills
Unparalleled problem-solving and organizational skills
Strong Comic point of view and interest/expertise in current comedy trends and content

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