Associate Director, Digital Research & Analytics

New York
Apr 26, 2013
May 26, 2013
SC MediaVest
Full Time
The Associate Director, Digital Research & Analytics is the center of analytic insights and strategic thinking. This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, and proficiency at problem solving, a strong command of online media, and an understanding of traditional media.

* Identifies key measures, approach and methodologies measuring digital (online, interactive) and offline marketing campaign success against clients' business objectives
* Establish measurement strategies and implement appropriate testing methodologies.
* Work closely with media team to assess online media needs performance issues
* Works with creative agency and client structure to implement successful measurement strategies and techniques for effective measurement results
* Manage a team of analysts, developing skills and mentoring to drive growth in skills and experience
* Work with media sales community, in-house research departments, client and creative agencies to develop unique and strategically appropriate media approaches, including the exploration of venues (sites, creative technologies, etc.) that utilize emerging technologies pertinent to our clients' objectives.
* Contribute to the company's knowledge base by creating and sharing case studies, POVs and seminar/conference summaries.

* 5+ years of online advertising experience desired; excellent understanding of offline and online advertising performance metrics
* Expertise collecting, analyzing and synthesizing data
* Strong ability to judge and quantify results of advertising / promotional efforts placed on behalf our clients (i.e., understand true value of ROI, understand/describe impact of results, compare actual results to needs of client/product) and know what to do with this information (i.e., how to optimize placements, which promotions to recommend, etc.)
* Knowledge of ad serving platforms (e.g., DART, X+1, Vindico), Web site analytics software (e.g., WebTrends, Omniture, Visual Sciences), paid search engine marketing data sources (e.g., Google, Overture/Yahoo, DART Search, Efficient Frontier) a plus
* Solid knowledge of research resources such as @Plan, Nielsen/NetRatings and Simmons; as well as research resources such as TNS, comScore, Dynamic Logic, Compete, and other research/planning tools
* Experience managing a team
* Ability to manage multiple tasks to completion within established deadlines.
* Requires excellent organizational and communication skills
* Experience in the analysis of large data sets to find useful relationships (data mining)
* Experience with client presentation development
* Solid public speaking skills

* Apply existing data resources effectively - build benchmarks, evolve metrics particularly in video and mobile for CCNA ad campaigns
* Determine & exercise best practices in managing R&F guidelines
* Provide tools, templates & training to the team, enhancing deliveries reporting
* Manage new tools in audience verification and viewability, e.g. comScore vGRP

Please Apply Directly through the MediaVest site: