Digital Media Planner

New York
Apr 26, 2013
May 26, 2013
Eve Stieglitz
Full Time
Digital Media Planners create and present recommendations about when and where a client’s digital advertising dollars should be spent to allow consumers to connect with advertising content.

As a Digital Planner, you will gather and analyze marketing data to determine the client’s advertising needs, analyze media opportunities, and make recommendations on effective budget allocation. Recommendations typically include an in-depth analysis of consumer insights, an overview of the competitive advertising landscape, and budget allocations across the various consumer connection opportunities. The job often involves extensive use of spreadsheets, math calculations and percentages to create work results. You must be very comfortable working with numbers and working within a fast-paced, dynamic retail environment

You will support the Associate Media Director, on behalf of a key MediaVest Digital client. One of your key roles in addition to the above, will be managing day-to-day planning and buying across a variety of digital programs, including:
•Direct Response Digital plans (traditional online banners, sponsorships, etc.)
oBrand specific online plans (display,mobile, social, video, sponsorships, etc.)
oSocial Influencer programs
oBroadband video programs across the portals, and a variety of niche content sites
oTV-centric digital/online extension sponsorships and integration programs
oSome advanced TV trial initiatives, including interactive TV, VOD, etc.

(Traditional Media may also be part of plans so experience is preffered)

Areas of Focus
Web advertising (acquisition and brand), broadband (video, new forms of broadband connections), and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.). Additionally, you will be exposed to emerging media particularly of mobile, video and social work.

Responsibilities include:
•Provide Consumer insights and advertiser landscape for given client objective
•Developing digital media plan recommendations based on insights found and client communication strategies.
•Connecting with traditional planning & buying teams to ensure ideal synergy is deliver
•Negotiating, and buying approved digital media plan programs
•Developing success metrics/measurement goals for all digital programs
•Working with the reporting team to determine optimizations ongoing.

Desired Skills & Experience

What you need
Ideally, you’ll have at least 1-3 years of online/digital media planning and implementation expertise. You should have both an acquisition and a branding background. Familiarity/proficiency with the following systems/tools is a must:
- Doubleclick DFA and/or Atlas DMT
- Rich media solutions such as PointRoll, Eyeblaster, or Viewpoint
- Donovan DataSystems (NetPak and PrintPak)
- Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
- PowerPoint, Excel, and Word

MediaVest is an Equal Opportunity Employer that offers competitive salary, comprehensive benefits.

****Please specify salary requirements when submitting your application for the position.