Director of Marketing

Daily Burn
New York
Apr 29, 2013
May 29, 2013
Full Time

The Director of Marketing will report to DailyBurn's Chief Operating Officer and will lead and supervise all DailyBurn marketing efforts, including both online and TV. This position is an exciting growth opportunity for candidates with an entrepreneurial mindset who can build and lead a team while also possessing mastery of the strategy, details and ROI of individual channels and campaigns. The role is based in our New York, NY office.

The Director of Marketing will be responsible for managing all acquisition and retention marketing activities for DailyBurn. Currently, DailyBurn markets directly to the consumer through TV, Display, Search, Affiliate Programs, email, online audio and online video. The Director will begin to build a marketing support team immediately and add staff through the 2nd half of 2013 and into 2014.

The Director of Marketing must be both analytical and strategic and understand the full range of marketing channels to grow DailyBurn effectively and profitably.


* Set overall marketing strategy in concert with COO and CEO; manage and optimize DailyBurn's multi-million dollar marketing budget
* Identify profitable marketing channels and supervise A/B tests to optimize performance through focused and efficient multi-variant tests against networks, media, landing pages and user flows.
* Work with design and production team to develop marketing units, ads, emails and collateral
* Analyze and report on all marketing programs with focus on ROI optimization
* In tandem with DailyBurn's Business Development team, pitch marketing/distribution programs to potential partners


* Bachelors Degree, MBA preferred
* 5+ years of direct and hands-on online consumer marketing experience, ideally with experience growing and leading a team
* Deep knowledge of at least two online marketing disciplines (SEM, display, email, affiliate)
* Experience with television advertising a strong plus, but is not required
* Ability to build reports, analyze data and summarize findings for executive team
* Demonstrated ability to thrive in a fast paced, rapidly changing environment
* Strong written and oral communication skills
* Strong organizational skills
* Self-starter and team player
* Creative thinker and resourceful problem solver
* Passion for health and fitness a strong plus

ABOUT DAILYBURN is a leading online health and fitness brand delivering first-class video workout programs and personalized nutrition plans to help members reach their fitness goals. DailyBurn brings fitness and nutrition to members, anytime, anywhere, by streaming HD-quality workouts in a variety of disciplines from dance and high-intensity cardio to yoga, kettlebells and strength training. DailyBurn's elite group of trainers was specifically selected to provide specialized expertise to members through a best-in class library of workouts ranging from beginner to advanced through a multitude of technology platforms. From your computer and TV to your tablet and phone, your workout experience and nutrition advice is only a click away.

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