Integrated Marketing Manager, Fodors.com

Employer
Location
NEW YORK
Posted
Apr 30, 2013
Closes
May 30, 2013
Contact
.. ...
Duration
Full Time
About our company
Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann SE & Co. KGaA, one of the foremost media companies in the world.

Your tasks
Fodors.com is looking for an Integrated Marketing Manager to join the team! Responsibilities include:

-Manage multi-platform and cross-channel acquisition campaigns (including mobile, email, social, paid media and partnerships) in order to grow the Fodor-s digital audience
-Manage on-going acquisition for social media platforms and email newsletters
-Measure, report and analyze key performance indicators/ROI across all digital channels
-Provide regular analytics support and best practices to key internal stakeholders including Editorial, Strategy and Ad Sales teams
-Manage and maintain core analytics tools and optimize their use throughout the organization
-Source and cultivate new and existing digital partnerships across the news media industry
-Identify site-wide performance trends and provide recommendations based on data analysis
-Partner with product team to analyze user impact of product launches
-Educate internal teams and promote best practices and new industry trends and opportunities


Our requirements
Requirements
-4-5 years experience with audience development strategy and web analytics tools
-Strong analytics skills, with the ability to make recommendations based on data
-Experience working with editorial teams is strongly preferred
-Proficient with Omniture SiteCataylst, comScore, Hitwise and Nielsen
-Exceptional PowerPoint and Excel skills
-Bachelors degree required


Thank you for your interest in Random House. Random House is an Affirmative Action/Equal Opportunity Employer.

For more information, please visit our web site at:
http://careers.randomhouse.com




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