Integrated Marketing Manager,

Apr 30, 2013
May 30, 2013
.. ...
Full Time
About our company
Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann SE & Co. KGaA, one of the foremost media companies in the world.

Your tasks is looking for an Integrated Marketing Manager to join the team! Responsibilities include:

-Manage multi-platform and cross-channel acquisition campaigns (including mobile, email, social, paid media and partnerships) in order to grow the Fodor-s digital audience
-Manage on-going acquisition for social media platforms and email newsletters
-Measure, report and analyze key performance indicators/ROI across all digital channels
-Provide regular analytics support and best practices to key internal stakeholders including Editorial, Strategy and Ad Sales teams
-Manage and maintain core analytics tools and optimize their use throughout the organization
-Source and cultivate new and existing digital partnerships across the news media industry
-Identify site-wide performance trends and provide recommendations based on data analysis
-Partner with product team to analyze user impact of product launches
-Educate internal teams and promote best practices and new industry trends and opportunities

Our requirements
-4-5 years experience with audience development strategy and web analytics tools
-Strong analytics skills, with the ability to make recommendations based on data
-Experience working with editorial teams is strongly preferred
-Proficient with Omniture SiteCataylst, comScore, Hitwise and Nielsen
-Exceptional PowerPoint and Excel skills
-Bachelors degree required

Thank you for your interest in Random House. Random House is an Affirmative Action/Equal Opportunity Employer.

For more information, please visit our web site at: