SEO Marketing Manager,

Apr 30, 2013
May 30, 2013
.. ...
Full Time
About our company
Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann SE & Co. KGaA, one of the foremost media companies in the world.

Fodor's Travel, a division of Random House, Inc., is one of the world's leading providers of travel information. Covering over 7,500 worldwide destinations, Fodor's guidebooks and website,, have provided the most up-to-date, accurate information for travelers since 1936. Written by a vast team of global correspondents, Fodor's provides travelers with engagingly written, locally reported, and absolutely indispensable travel guidance. Visit

Your tasks
Fodor's Travel, a division of Random House, seeks an SEO Marketing Manager for its consumer-facing travel website, This position requires experience in search engine optimization and marketing strategies, including: keyword analysis and selection; competitive site analysis; keyword density analysis; optimization of site content; optimization of meta tags; inbound and outbound link placement; internal linking strategies; and site submission. The right candidate also has excellent written, verbal, organizational and time management skills; can work independently and with a team; and is able to quickly learn complex software products and explain them to stakeholders. Experience working with content-rich, ad-driven sites is highly desired.


-Translate business goals into successful search engine optimization strategies
-Perform technical site analysis, competitive/keyword research, and link analysis
-Optimize various site elements, including site structure, link popularity and writing keyword rich content
-Develop ongoing customer reports, which yield qualitative and quantitative trends for ongoing SEO efforts
-Understand and implement gap analysis between SEO and PPC in market
-Work with cross-functional departments to develop and track all details of SEO initiatives
-Train and work with the developers to determine an SEO strategy
-Make certain that all pages have an applicable title element.
-Analyze what we are currently coding, and how this is negatively affecting SEO.
-Train edit and production to properly tag and optimize content for SEO purposes
-Oversee competitive keyword research and link analysis
-Monitor changes in algorithms and what impact those changes have to our SEO strategy
-Collaborate with Sales and Marketing Department to feed SEO-specific findings into broader online media strategy
-Ample experience with technical web site evaluations
-Quickly and clearly examine algorithmic best practices, opportunities and solutions that are applicable to a site property
-Provide quality web site optimization recommendations, results & client deliverables
-Show continued effort to develop technology skill sets or qualifications
-Stay current with industry best practices and search engine technologies

Our requirements
Required Experience:
-Minimum 3+ years organic search experience
-Experience with Cold Fusion is a plus
-Strong ability in HTML languages with track record of developing content page templates for seamless implementation and positive SEO traction
-Solid understanding of sitemaps, spec requirements, implementation issues, and QA for various SEO-focused tasks.
-Proficient with Microsoft Windows, Excel, Word and PowerPoint
-Proficiency with basic HTML coding and CSS and Javascript
-Experience in keyword research and build-out
-Strong knowledge of search and criteria of leading algorithms
-Experience with leading search engine ranking, traffic and analysis software
-Strong communication skills (written and verbal), interpersonal skills, a positive attitude and the ability to thrive in a collaborative environment
-Able to successfully organize, prioritize and manage multiple projects in a deadline-driven environment
-Effective troubleshooting and problem-solving skills with strong attention to details.
-Bachelor's Degree

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