Assoc. Integrated Marketing Dir., Women's Health

New York
May 02, 2013
Jun 01, 2013
Mr. Steve George
Full Time
Rodale is seeking an Associate Director of Integraged Marketing to work in our New York-based Marketing Department for Women's Health. The overall goal of the Associate Director position is to write merchandising proposals and marketing presentations that will help attract, maintain and increase both print and digital advertising business across a variety of categories.

Responsibilities include:

-Develop client specific concepts and programs to drive incremental print, digital and/or sponsorship revenue
-Write merchandising proposals, marketing presentations and sales materials for category specific clients
-Act as partner with sales reps to develop sales strategy and drive category growth
-Participate in brainstorming sessions with sales and account management teams to answer RFPs
-Meet with clients as needed to present proposals and/or discuss added-value and marketing concepts and requirements
-Spearhead the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.)
-Participate in execution of signature events through management of client sponsorship
-Maintain a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories
-Prepare program summaries upon completion of executed activities
-Work within established budget guidelines and manage costs for all projects
-Manage production schedules for projects and produce excellent work within a deadline-oriented department

-College degree (required)
-4-5 years integrated industry or related experience
-Proven ability to identify, develop, sell and execute results-oriented programs
-Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment
-High energy with strong written and verbal communication skills
-Polished presentation skills
-Awareness of current culture as it relates to the brands and relevant promotional opportunities
-Ability to work independently and within a team setting
-Excellent working knowledge of Excel, Word and PowerPoint and the Internet
-Some travel required; weekend work required with event execution

Rodale has made a positive difference in the lives of millions of people. Perhaps we’ll make a difference in yours. Discover this career opportunity and more at

About Rodale Inc.:

Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer and video. Rodale publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times and Organic Gardening, and is one of the largest independent book publishers in the United States with a collection of bestsellers.