E-Mail Newsletter Producer, Online & Digital Marketing

May 06, 2013
Jun 05, 2013
.. ..
Marketing, Publishing
Full Time
About our company
Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann SE & Co. KGaA, one of the foremost media companies in the world.

Your tasks
The email newsletter producer will create targeted, attractive, and compelling consumer-focused newsletters about Random House books, authors, and content. The successful candidate will be highly organized and detail-oriented while thinking strategically about newsletter goals and consumer marketing.

Key Responsibilities
*Produce and deploy four monthly corporate newsletters (featuring books from across our divisions), including copywriting and editing
*Manage the production and deployment of additional corporate monthly newsletters by freelancers and other staffers
*Produce email templates and other one-off newsletters
*Use consumer database within email systems to identify and target consumer segments
*Strategize and perform A/B testing and analyze and apply results
*Create and interpret analytical reports about the results of newsletter activities
*Contribute to multi-channel marketing and sales campaigns across divisions and groups
*Conduct training for other email marketers in HTML for email, best practices for email marketing, and related topics

Our requirements
Desired Skills and Experience
*Strong project management, Excel, database, and communication skills
*Familiarity with ExactTarget or similar email marketing platform
*HTML coding, particularly as related to email newsletters
*Knowledge of newsletter production tools including Dreamweaver and Photoshop
*Experience with web analytics tools (Adobe SiteCatalyst, Google Analytics) and online marketing metrics
*Knowledge of design and deliverability issues across ISPs (Gmail, AOL, Outlook, etc.)
*Excellent written English, including spelling, grammar, and proofreading

For more information, please visit our web site at:


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