E-Mail Newsletter Producer, Online & Digital Marketing

Location
NEW YORK
Posted
May 06, 2013
Closes
Jun 05, 2013
Contact
.. ..
Category
Marketing, Publishing
Duration
Full Time
About our company
Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann SE & Co. KGaA, one of the foremost media companies in the world.

Your tasks
The email newsletter producer will create targeted, attractive, and compelling consumer-focused newsletters about Random House books, authors, and content. The successful candidate will be highly organized and detail-oriented while thinking strategically about newsletter goals and consumer marketing.

Key Responsibilities
*Produce and deploy four monthly corporate newsletters (featuring books from across our divisions), including copywriting and editing
*Manage the production and deployment of additional corporate monthly newsletters by freelancers and other staffers
*Produce email templates and other one-off newsletters
*Use consumer database within email systems to identify and target consumer segments
*Strategize and perform A/B testing and analyze and apply results
*Create and interpret analytical reports about the results of newsletter activities
*Contribute to multi-channel marketing and sales campaigns across divisions and groups
*Conduct training for other email marketers in HTML for email, best practices for email marketing, and related topics


Our requirements
Desired Skills and Experience
*Strong project management, Excel, database, and communication skills
*Familiarity with ExactTarget or similar email marketing platform
*HTML coding, particularly as related to email newsletters
*Knowledge of newsletter production tools including Dreamweaver and Photoshop
*Experience with web analytics tools (Adobe SiteCatalyst, Google Analytics) and online marketing metrics
*Knowledge of design and deliverability issues across ISPs (Gmail, AOL, Outlook, etc.)
*Excellent written English, including spelling, grammar, and proofreading



For more information, please visit our web site at:
http://careers.randomhouse.com




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