Loyalty and Retention Marketing Manager

Los Angeles
May 07, 2013
Jun 06, 2013
Ms. Human Resources
Full Time
Job Responsibilities:
*Partner with Director, Digital Marketing to develop segmentation contact and offer strategies that increase customer engagement and retention
*Create CRM program and lead cross-functional teams towards building the infrastructure needed to fully support program
*Perform deep customer segment analysis to identify incremental revenue opportunity from existing customers through direct marketing tactics (email, SMS, website, mobile, etc.)
*Create and execute test plans, on both Fandango website and marketing campaigns
*Support marketing campaign strategies and methodologies with analytics to identify optimal offers, merchandising, messaging, and contact cadence for each customer segment
*Project ROI and LTV from campaigns and customer segments
*Cross-functional collaboration with Content, Brand Marketing, Product and BI teams to develop effective promotion strategies and communicate results
*Partner with Database and Business Intelligence teams to inform and execute the campaign strategies against targeted segments
*Track, measure, and analyze segment level and campaign level performance and customer trends; summarize and communicate key learnings to key stakeholders
*Create and implement test, learn, and repeat process to optimize and improve performance of customer segments and database
*Perform ad hoc analyses and utilize relational databases to support customer contact and segmentation efforts
*Responsible for building relationship with Fandango customers, visitors, and prospects, and increasing YoY retention rate
*All other duties as defined by Director of Digital Marketing

*A Bachelor's degree
*Proven results with optimizing campaigns, to increase ROI and lower advertising cost
*4+ years of experience in consumer marketing and/or digital marketing
*Customer relationship marketing experience required, with copywriting and creative production experience preferred
*Analytical thinker with a depth of knowledge in digital analytics, campaign tracking and ROI metrics
*Understanding of Omniture preferred
*Excellent problem solving abilities
*Team player with a positive attitude who thrives in a collaborative work environment
*Superior verbal and written communication skills at all levels of an organization
*Self -motivated and driven to exceed goals
*Able to exercise discretion and keep strictest levels of confidentiality.
*Must maintain regular and acceptable attendance at such level as is determined at the company's sole discretion.
*Must be available and willing to work extended hours as occasionally needed (during crunch times!) per day or per week, including weekends and holidays, to meet business needs.