Creative/Ad Solutions Director

New York
May 08, 2013
Jun 07, 2013
Mr. Hiring Manager
Full Time
A leading media company is looking for their very own Don Draper. Yep, they're building their own in-house agency and they need you to be the creative force behind it. You can hail from the media world (driving ad solutions for Blue Chip brands) or the agency side. But you absolutely must understand where media, brands, and audiences come together across all platforms.

You've got a 360-degree orientation, but have definitely spent the last several years embracing and driving emerging media. You've got considerable experience selling million dollar concepts to clients that put a twinkle in their eye. While sales development isn't your job, you're absolutely a closer when you get in front of a room and sell your ideas.

You have been valued in every organization for your innovative ideas. You're a ninja when it comes to social and mobile marketing, and you have an abiding passion for new and emerging technologies. There are many points of views into this role.

One is that you came up the marketing/ad solutions track at a media company that knows a thing or two about creating custom programs that sell advertising. In this case, you've lead departments and creative has fallen under you, including everything from art direction to taste-making. Alternatively, you could hail from the agency world where you've helmed creative organizations. In either case, you have a track record for delivering out-of-the-box concepts that close business and bring incremental revenue to the companies you've worked for.

You're energetic, intra-preneurial, and hands on. When you see problems or opportunities, and you jump at them.

Nitty Gritty
The media giant that you'll be building the in-house agency for reaches some of the most influential movers and shakers on the planet. Success as the head of it means winning RFPs from clients and new prospects as well as opportunistically going after advertisers that want to be at the epicenter of influence. If you know a thing or two about this, keep reading, because you'll be charged with creating an internal agency that builds custom solutions for brands and will own the conversation and the ideas with our advertisers.

Here's how you know if you've got the right stuff - you have to actually be able to answer questions like this and have demonstrable results to back it up:

1. Tell us about a time when you were able to bring a new advertiser/client on board based on an idea that you originated.

2. How do you take RFPs that you manage to the next level? Literally take us through the process from receiving an RFP to how you pitched and won the business?

3. What's the most creative, over-the-top idea you've ever successfully sold to an advertiser/client? We want to hear about the nitty gritty: what made it great, hard, impossible and awesome.

4. Being a partner with Sales and Edit/Content is going to be mission critical in this role. Talk to us about how you've been able to work in partnerships in the past to take the properties you've worked with to the next level.

Inside Skinny
Let's cut to the chase: results matter. To land this job, you'd better be able to show that your ideas get bought, have impact on the brands that buy them, and deliver against the bottom line. If that makes your heart go pitter-patter, this gig's for you.

No phone calls or faxes, please.