Marketing Coordinator

May 08, 2013
Jun 07, 2013
Mr. Human Resources
Full Time
ALM is seeking a Marketing Coordinator supporting their Custom Projects team. This position will report into the Director of Marketing and VP, Inside Sales, with the responsibility for providing marketing and sales support. The role will work closely with Creative Services, Database Marketing and Sales Operations to create and execute campaigns to drive awareness and demand for our products among target audiences that will become leads for product sales. He/she will work independently and as part of a team, providing departmental support in a fast-paced, professional, team-oriented, and challenging environment.

The ideal person for this role will be a self-starter with strong analytical and project management skills. They will also have exceptional communication skills, and the ability to manage multiple simultaneous creative processes. Candidates must be team oriented and be able to work with colleagues with diverse skillsets. Independent judgment is required to plan, prioritize and organize workload and deliver projects on deadline. The ability to identify process improvements and impact change are a plus.

Major responsibilities include:

- Marketing Planning: Create and manage a calendar of marketing programs to drive awareness and demand for various products throughout the year, using email, direct mail, web, print and social channels. Campaigns will drive lead capture that can be provided to sales team. Research, develop and implement internal marketing lists when required. Coordinate and manage vendor partners to meet marketing schedules.

- Project Management: Ongoing execution of marketing plans to drive client leads via email, web, and print. Work with Database Marketing to choose target audiences, and Creative Services to develop high-impact creative. In addition, ability to deploy email creative, place print and banner ads in ALM media properties, provide sales support collateral, and coordinate social marketing messaging. Provide regular reporting and analysis of campaign results to recommend improvements moving forward.

- Sales Lead Handling: Ability to work with a high volume of client lead files via Excel that must be sorted by sales responsibility, prioritized by potential, and loaded into a ALM's CRM solution tool for immediate follow up by Sales team.

- Administrative: Organize and store shared documents and collateral, assist in maintenance of marketing budgets and processing invoices, and other ad hoc reporting duties.

- BA or equivalent degree required.
- Must have 2-5 years of work experience, preferably with a background in marketing, sales or similar field.
- Must have strong written communication skills with the ability to proofread and copyedit creative.
- Excellent skills with MS Excel, along with overall proficiency in MS Office.
- Knowledge of email deployment tools is a plus.
- Strong organizational skills and the ability to multitask while meeting deadlines.
- Energetic and enthusiastic personality with a strong work ethic.
- Independent and creative thinker; self-starter.

ALM places a high value on employees and strives to be an employer of choice. To that end we offer competitive salaries, professional growth opportunities, and a comprehensive selection of benefits that include: medical, dental, vision, 401(K) and life insurance options.

Qualified candidates should submit resume and cover letter with salary requirements to for immediate consideration. Only candidates selected for interviews will be contacted. No phone calls or agencies please. ALM is an equal opportunity employer that encourages and values diversity. M/F/D/V

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