eCommerce Email Marketing, Assistant Manager

New York
May 09, 2013
Jun 08, 2013
Human Resources
Full Time
XO Group Inc. - a life stage media company including The Knot, The Nest, and The Bump brands - seeks a full-time Ecommerce Email Marketing, Assistant Manager to join our ecommerce team. This exciting role is an integral part of our ecommerce business and requires a highly organized, creative and self-directed team player with excellent verbal and written communication skills to fulfill our email marketing objectives. This role will be based in New York, NY.

This individual will help drive our exciting ecommerce business, working with a high energy, fast moving and innovative team that adapts to the trends of the wedding industry. Generating over 20 million per year in revenue, ecommerce is responsible for fulfilling the needs of brides-providing products such as; wedding favors, gifts, and accessories for their special day.

The ability to juggle multiple projects yet stay calm under pressure must be part of your DNA. Most important is that you thrive on being part of a collaborative team and will never say the words "It's not my job!"

For everyone at XO Group Inc., a collaborative spirit is a must. Our teams are very dedicated and excited about what they do - and we work hard to maintain that atmosphere. The right candidate for this position will be smart, enthusiastic, entrepreneurial, a problem solver, a go-getter and above all, a team player.

Responsibilities Include:

Manage email marketing campaigns end-to-end, including list pulls, copywriting, set-up, testing, execution and reporting.
Champion continuous advancement of our email capabilities including segmentation, designing, personalization, mobile optimization, dynamic content, etc.
Manage weekly status meetings and monthly planning meetings with internal team.
Stay current with best practices, strategies, and industry standards related to email.
Monitor and report on email key performance indicators by campaign, segment, and season compared to plan and year-over-year results.
Manage a monthly promotional email calendar.
Manage A/B testing of new execution strategies and communicate findings and recommendations.

A successful candidate will have the following qualifications:

Bachelor's degree or equivalent work experience.
1-3 years industry experience
Understanding of HTML and Internet technologies.
Clear and compelling marketing copywriting
Strong quantitative skills ?
Previous experience with Responsys Interact application or other email service provider (ESP), Google Analytics or Notepad++, a major plus.
Proficiency with Excel, Word and PowerPoint?
Ability to work cross-departmentally to gather assets and content.
Proficient experience in the mechanics of email.
Able to organize and manage multiple tasks with production schedules in mind.

XO Group Inc. complies with all federal, state, and municipal laws that prohibit discrimination because of age, race, color, religion, sex, national origin, disability, marital status, veteran status, sexual orientation, or any other protected characteristic.

Thank you for your interest in this position and our company. It is appreciated.