Digital Strategist

May 09, 2013
Jun 08, 2013
Bryan mcdowl
Full Time
We are seeking a Digital Strategist for the successful management of digital strategy for Freelancers Union and its affiliate brands. The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of our business and drive growth opportunities. The Digital Strategist answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader member experiences.

This individual combines an in-depth knowledge of business objectives, online strategies, and their competitive landscape with a rich background in the digital marketing industry to deliver effective digital marketing recommendations. The Digital Strategist will be responsible for achieving FU’s strategic brand and business objectives by working with the internal teams to achieve execution of strategies. He/She serves a vital role in promoting the integration of cross-functional teams and ensuring seamless delivery of all work. This candidate must be prepared for a fast-paced environment and be comfortable making decisions.

What you’d have to do:
-Be responsible for developing, documenting, and implementing digital marketing strategies that will optimize Freelancers Union’s experience
-Tasks involved in developing strategies and tactical plans
-Responsible for information gathering, business needs analysis, and industry analysis in order to identify key business challenges and opportunities that could and should be addressed using digital marketing and communication channels
-Responsible for information gathering, member needs analysis, and behavioral analysis in order to identify key challenges and opportunities that could and should be addressed using digital platforms and channels
-Responsible for identifying, selecting, and partnering with digital marketing suppliers to ensure consistent supplier selection and management
-Responsible for dedicating time to marketing innovation and quality improvement
-Proactively keep abreast of cutting edge digital technologies and solutions that are cutting edge
-Write communications briefs, ensuring that creative and media are effectively integrated
-Develop a total understanding of online target freelance audience and mindset modes

Experience and skills you need to have:
-Bachelor’s in Marketing, Advertising, Business, Technology, Communications, or equivalent experience
-At least five to seven years of digital media strategy experience in Marketing or Advertising
-Familiarity with social media platforms and other digital tools and a passion for using these tools to drive action and engagement
-Basic proficiency with HTML, CSS, and JavaScript
-Knowledge of consumer/customer needs and behaviors related to usage of digital assets and applications
-Knowledge of all current and future trends in digital platforms and applications
-Knowledge of digital and social media analytics
-Knowledge of leading digital strategy through all stages of analysis and planning
-Demonstrated ability to develop creative and innovative plans for mobilizing members and integrating online and offline activism
-Demonstrated ability to collaborate and work well with internal and external staff at all levels
-Demonstrated ability to adapt quickly to meet project needs
-Must provide portfolio of email or other digital campaign writing samples or a summary of experience with custom software or other online tools

More about us:
Independent workers comprise 30% of the U.S. workforce - and growing - but lack many of the basic supports and protections that traditional employees get. We aim to change that for our 200,000 members, and for the 42 million independent workers nationwide. Oh, and we’re also the people behind all those ads with the beehive that you see on the New York City subways.

Like we said, we're not typical. We think of ourselves as "practical revolutionaries" - people who have extraordinary vision and want to make significant change, but can also put big, lofty ideas into tangible action. We believe strongly in solidarity, both for our staff and for the freelance community. For more information about us and what we do, please visit

Our office is in DUMBO, the first stop into Brooklyn on the A, C, or F subway lines.

To apply:
If you're interested in joining our team of entrepreneurial pioneers, please email your resume and cover letter with salary requirements to Sorry, but we won't consider resumes that don't include both a cover letter and salary requirements.

We look forward to hearing from you!

Working Today/Freelancers Union and its entities do not discriminate on the basis of race, sex, color, religion, national origin, age, disability, or veteran status in its programs, activities, or employment practices.