Media and Publications Manager, U.S.

Location
New York
Posted
May 14, 2013
Closes
Jun 13, 2013
Contact
WSPA Recruiter
Duration
Full Time
RESPONSIBILITIES
- With direction from the Executive Director and North American Regional Communications and Marketing Director, and in collaboration with the US Digital Manager, develop and execute WSPA USA’s communications strategy, including brand, digital and media relations.
Partner closely with U.S. fundraising team to develop digital, written and collateral materials that support fundraising strategies.
- Support WSPA International’s strategic efforts by lending expertise on relevant projects and communications teams, as needed.
- Manage day-to-day U.S. PR and media relations activities:
- Write all press releases, web stories, OpEd/LtE and blog(s) with assistance from campaigns managers and/or international communications team;
- Build relationships with key reporters and pitch/place stories
- Ensure proper branding and messaging, as well as optimal placements
- Maintain media lists/contacts database
- Monitor daily marketplace for topical story ideas, potential for OpEd/LtE, etc.;
- Fully brief U.S. spokespeople for all media interviews, as well as provide regular media training;
- Serve as a spokesperson, when needed.
- Partner closely with U.S. fundraising team and US Digital Manager, to develop digital, written and collateral materials that support fundraising strategies.
- Contribute content to WSPA USA’s social media and collaborate closely with US Digital Manager to ensure that content on WSPA USA’s Facebook, Twitter, and YouTube account is constant, on-brand, current and engaging
- Support WSPA North America communications plans and assets development:
- Communicate closely with counterpart in Canada regarding all regional and global initiatives;
- Liaise with colleagues in Canada to develop and implement innovative communications plans and materials for regional campaigns;
- Prepare monthly and quarterly performance reports for internal tracking, as well as quarterly reports for WSPA International.
- Support WSPA International’s strategic efforts by lending expertise on relevant projects and communications teams, as needed.
- Collaborate and communicate closely with International media officers on global campaigns including identifying opportunities and developing stories with local relevance in the US market.
- Other duties as assigned.

QUALIFICATIONS, SKILLS AND REQUIREMENTS
- Bachelor’s Degree with 5+ years’ proven-experience with media, particularly building relationships and pitching/ placing stories on a local, national and international level.
- 2+ years’ experience in organizing campaigns and events.
- Experience managing and motivating staff.
- Committed to animal welfare issues.
- Must have excellent communicative skills, written and verbal.
- Flexible and stress-proof; able to be “on call” and travel as needed.
- Able to work independently while comfortable as part of both a national/regional multi-disciplinary team and a global PR/media team.

WSPA offers a comprehensive benefits package including medical, dental, retirement, and generous vacation and holiday leave. Salary is commensurate with candidate’s experience.
Interested candidates should send a cover letter including salary requirements and resume to: recruiter@wspausa.org. The job reference code HR-MEDIA must be in the subject line. Applications submitted without salary requirements may not be considered. Position will remain open until filled.
WSPA is an equal opportunity employer and welcomes applicants from diverse backgrounds.

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