Manager, Analytics

New York
May 16, 2013
Jun 15, 2013
Ms. Human Resources
Digital Media, Other
Full Time
The Manager, Analytics/BI is responsible for implementing and managing organization wide Omniture tracking, reporting and ongoing maintenance. This person will be the eyes of the organization into our consumer data and digital analytics platforms.
The manager will support strategic analytic-driven initiatives to increase traffic, engagement, and optimize site performance, as well as provide analysis for our ad sales, finance, strategy & marketing teams.
Oversee implementation of measurement technologies (Omniture, comScore, etc.) across all digital platforms (desktop, mobile, email, and social)
Drive Omniture testing and implementation standards, maintaining consistency across all DailyCandy products
Develop and maintain Omniture implementation processes and guidelines documentation
Responsible for coordinating with tech teams to ensure appropriate site tagging, and for ensuring data quality
Respond to ad hoc metrics-related queries from across the organization as necessary
Provide ad hoc SiteCatalyst training to business users as necessary
Help to develop key analytics-driven initiatives such as A/B testing, online segmentation, and traffic forecasting
Develop reports and analyses produced to drive decisions within Business Development, Editorial, Strategy, Sales & Marketing
Basic Qualifications:
Minimum 3 years of web analytics, media/advertising/marketing research/strategy, or management consulting experience
Deep Omniture SiteCatalyst experience, including understanding of data collection / tagging methodology
Bachelor’s Degree

Eligibility Requirements:
External applicants are encouraged to submit a resume/CV through to be considered
Must be willing to work in New York, NY
Must be willing to submit to a background check investigation
Must be 18 years or greater
Must have unrestricted work authorization to work in the United States
Must be covered by Solutions,
NBCU’s Alternative Dispute Resolution Program
It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by law.
Desired Characteristics
Strong technical skills (.asp, php, Flash, html, JavaScript , Java, CMS systems, etc) preferred
Email marketing experience (ExactTarget, CheetahMail) preferred
SQL or QlikView experience preferred
Comfort working with disparate data sources
Familiarity with the mechanics and methodologies of digital audience measurement (tagging, panels, etc.)
Strong analytic ability; critical thinker; fast learner; proactive problem solver
Ability to analyze and interpret data
Strong personal skills/presentation skills

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