Account Manager, Mid Market Search

Employer
Location
Burbank
Posted
May 16, 2013
Closes
Jun 15, 2013
Contact
Yahoo! Yahoo!
Category
Digital Media
Duration
Full Time
The Mid Market Search Account Management Team is responsible for over $1B of annual revenue from some of Yahoo!’s most valuable search clients.

Job Responsibilities:

• Manage a book of business consisting of up to 200+ Direct clients.
• Analyze data and insights to aggressively drive revenue for the entire book.
• Work closely with several internal partner teams to ensure that the clients are taken care of in an efficient and effective manner.
• Have a deep understanding and ability to analyze client ROI / CPA goals and data, media buying cycles, Web site architecture, product / service update schedules, marketing philosophy, target demographics, etc.
• Understand how Yahoo! Search products will assist accounts in reaching their marketing goals.
• Proactively create strategic recommendations and implement solutions for top clients.
• Optimize marketing campaigns by analyzing performance data and recommending adjustments to key performance drivers
• Work with the internal Editorial team on keyword expands, improved titles and descriptions, additional Match Types and enhanced bidding strategy
• Thorough knowledge and understanding of all internal systems to respond to general and specialized client requests; including billing inquiries, click activity inquiries, bidding requests, relevancy issues, etc.
• Maintain and update proficiencies in the search marketing space.
• Responsible for special projects as assigned
• Travel up to 30%, travel includes internal meetings, industry events and agency meetings and entertainment events

Minimum Job Qualifications:

• BA Required
• 2-3 years of telesales / client service experience with a preferred minimum of 12 – 18 months of junior account management (or similar) experience
• Ability to independently identify, analyze and resolve customer and business related trends effectively
• Ability to deal effectively with internal and external customers
• Ability to develop client relationships
• Ability to cross-sell and up-sell search and/or display (and related) products
• Ability to work well under pressure
• Intermediate level of experience responding appropriately to issues, problems and concerns via telephone and email
• Intermediate level of experience with in person and over the phone presentations
• Intermediate knowledge of MS Excel and MS Word & creating presentations (Powerpoint)



Preferable Job Qualifications:

• Well developed customer satisfaction skills with an ability to enhance relationships via phone and email.
• Advanced ability to analyze data and produce real insights that drive customer engagement and spend.
• Advanced Prioritization skills and the ability to leverage data as part of the prioritization strategy.
• Clear and concise written and verbal communication with a focus on revenue driving activities.
• A bachelor's degree in business or a related field
• 2 or more years total individual sales experience; advertising sales experience preferred
• Professional demeanor and polished business etiquette
• Passion for marketing and the Internet

Apply online at: http://bit.ly/13zLxgg

Apply through the link: http://bit.ly/13zLxgg

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