Community Manager

New York
May 21, 2013
Jun 20, 2013
Danielle DeFabbio
Full Time
*Manage the brand's Facebook and Twitter communities, monitoring, seeding and researching the platforms for the brand every day.
*Own the creation of a best-in-class conversation/content calendar, curating and providing copy for content, posts and tweets per the brand's Social Media Playbook Strategy.
*Work to identify and engage relevant influencers that can help amplify conversations on both Facebook and Twitter.
*Identify and engage brand advocates within the social sphere.
*Execute the brand's Social Media Playbook strategy as well as develop strategies to significantly grow both community size and engagement.
*Research, vet, identify, enroll and supervise third party content creators who will help curate and create content that is not only relevant to their expertise, but aligns with the brand's Social Media Playbook Strategy.
*Serve as content aggregator from various departments and agencies, liaising with account teams and agencies to collect branded content
*Attend planned media and consumer events to tweet/Facebook live on-site
*Work closely with the account team to be fully up-to-speed on products, initiatives, consumer research, key messages, overall marketing plans, media outreach, etc.
*Serve as a customer relations advocate for the communities, answering questions and helping to solve problems based on consumer relations message tracks.
*Measure the campaign effectiveness, sentiment and reach daily, reporting monthly.
*Stay up to date on new social media tools, best practices and how other organizations and brands are using them.
*Recommend BPA ("Blowing People Away") opportunities and make recommendations once a month and on a case-by-case basis.

Skills/Characteristics needed:
* 4-6 in social media marketing and/or Community Management; graphic design experience a plus.
*Deep understanding of and passion for social media strategy, functionality, trends, dynamics, etc.
*Experience leading and executing a robust, best-in-class social media strategy on behalf of a major consumer product brand (including Facebook, Twitter, YouTube, Tumblr, Pinterest, FourSquare, etc.).
*Experience managing large communities (1 million+ fans/followers).
*Extensive experience or working knowledge of growing social media fan bases through tools and strategies, such as tagging, calls-to-action, promotions, linking, hashtags, trending topics etc.
*Extensive experience with social media monitoring and measurement tools, such as FB dashboard, Google Analytics, Hootsuite/Tweetdeck, Meltwater, Klout etc. Outstanding ability to provide key social insights and analyze social trends.
*Very strong advertising/marketing/comedy copywriting skills, and ability to mimic brand voice in social media posts (i.e. FB walls, Twitter).
*Working knowledge of search engine optimization and writing to optimize social media (i.e. linking, tagging, keywords)
*Very organized, detail-orientated and able to lead internal and external partners (e.g. compiling conversation calendar content, providing status and measurement updates, etc.)
*Extremely creative, enthusiastic, passionate about digital and social media.
*Works well independently (proactively), as well as part of a team
*Involvement/experience in consumer product goods and/or pop culture communities.

Cover letter optional.