Senior Publicist

Employer
Location
New York
Posted
May 22, 2013
Closes
Jun 21, 2013
Contact
. .
Duration
Full Time
St. Martin's Press seeks a dynamic, experienced Senior Publicist to join its non-fiction marketing team. Working together with a group of marketing, publicity and digital specialists, the Senior Publicist will develop multi-layered, integrated publicity campaigns including print, broadcast, online and social media for a wide range of general non-fiction books. Candidate should have strong media contacts, superior communication skills, strong knowledge of key digital outlets and social media tactics with a minimum of five years' experience in adult trade publishing.

Major Responsibilities:
- Book print, broadcast (national and local) and online media
- Arrange Author Tours
- Author Management
- Create press materials
- Continually develop new media contacts across traditional and emerging media platforms
- Work with team to develop audiences around various non-fiction categories including newsletters, blogs, Facebook pages, communities etc.

Required Skills / Knowledge:
- Superior Verbal and Written Communication Skills
- Vast knowledge of the media, digital platforms and key retailers/influencers with particular emphasis on major non-fiction categories
- Strong Organizational Skills
- Strong sense of how to convert publicity opportunities into audience acquisition opportunities and how to leverage social media for pre/post pub awareness

Experience Needed:
- 5 years book publicity experience

Educational Background Required:
- College degree