Senior Product Marketing Manager

San Francisco
May 22, 2013
Jun 21, 2013
Full Time
Senior Product Marketing Manager

About Us:

CrowdFlower is changing the way work gets done. We build a platform that distributes work to millions of people around the world, and analyzes the results to guarantee the highest possible accuracy. You've probably heard of some of our customers: Apple, Autodesk, Dun & Bradstreet, Ford, Groupon, Instagram, LinkedIn, Thompson Reuters, Unilever, to name a few. We're 50 people based in the Mission District of San Francisco, have a ton of plants in the office, and a real business model.

The Job:

This position is a pivotal role within the marketing team and reports directly to the Chief Marketing Officer. The position is responsible for the content and collateral supporting the go-to-market efforts, sales enablement, customer facing positioning and value proposition, and Web and marketing content. In addition, this position will assist the group in growing the company's market leadership through participation in industry programs, public speaking and other thought leadership activities.

A few things you'll focus on:

Defining, creating, and delivering sales enablement tools, collateral and support

Writing and refining materials and content for programs and campaigns

Creating corporate level communications including white papers, solution briefs, case studies and positional papers

Providing content for the website and other integrated programs

Supporting product line go-to-market strategy and execution

Executing market and competitive research

Working closely with multiple key groups to ensure sales and customer perspectives are considered throughout the company

Supporting sales calls and presenting to customers as a subject matter expert as needed

Supporting marketing communication activities such as webinars, podcasts, etc.


5+ years of product marketing experience for a software, SaaS, or Cloud company

Ability to draft collateral from scratch

Hands on product demonstration skills

Public speaking skills that make people sit up and listen

Startup experience


* Experience as a product manager or SE
* Experience in the crowdsourcing market
* Experience managing people
* Like to blog and tweet
* Know the difference between an MRD and a PRD, and have written both

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