Senior Research Analyst

San Francisco
May 22, 2013
Jun 21, 2013
Full Time

The Networks/Media team which provides Ad Effectiveness research within Nielsen Media Analytics,  is seeking a Senior Research Analyst to provide actionable insights to clients and to help the Sector continue its fast-paced growth.  This team offers a unique opportunity to work as part of the team supporting the partnerships between Nielsen and major digital advertising platforms. 

The Senior Research Analyst will be involved in study design, implementation and analysis for research projects that assess the impact of advertising in unique and emerging digital platforms.  In particular, the Senior Research Analyst will support a large and ongoing client relationship with one of our most highly valued partners.  Being able to juggle multiple tasks at the same time, being able to turn research findings into valuable insights, and having the ability to present research findings to an audience are required for this role.

Key Responsibilities of Senior Research Analyst:
? Create in-depth research analyses through hands-on exploration data results 
? Be part of survey design and approval process (very short surveys) 
? Effectively communicating and liasing with data processing partners (e.g., banner specs and tab specs)
? Manage individual study datasets as well as contribute to development of norms database
? Prepare client-ready reports using PowerPoint
? Work as part of a team to create research solutions
? Initiate discussion / raise questions with manager when elements of the data are inconsistent with prior findings or expectations



? Bachelor?s degree In Marketing or related field; MBA, MA or MS a plus
? 3-5 years experience in Market or Media research
? Custom research project director skills a plus, including exposure to data processing and data weighting
? Knowledge of marketing and advertising a plus
? Knowledge of Digital and TV Network advertising sales a plus
? Very strong quantitative, data tabulation, analytic thinking and data mining skills
? Advanced skills in the Microsoft Office suite of products (Excel, PowerPoint)
? Strong written communication and interpersonal skills
? Ability to deliver under deadlines
? Effective organizational skills and ability to multi-task
? Close attention to detail
? Eager to learn and develop skills

Please click here to apply