Director of Branded Entertainment

New York
May 23, 2013
Jun 22, 2013
Ms. Alli Elfenbein
Full Time seeks a Director of Branded Entertainment to develop large native advertising and branded content packages that are authentic, engage audiences and enhance partnerships.

*Lead and manage a multidisciplinary team, including multimedia, editorial, design, product and social media
*Brainstorm creative ideas, develop a strategic problem-solving approach, and communicate capabilities to current & potential clients as well as internal teams
*Work with account representatives to identify client needs and respond to RFPs, in addition to presenting at client pitch meetings
*Lead creative brainstorming sessions, producing solutions to meet clients' business needs and objectives
*Manage all custom packages, from campaign development through launch and post-campaign activity

*Previous experience in native advertising/marketing, with a primary focus in Digital
*Previous experience within an agency or planning and executing robust custom digital campaigns for advertisers
*Comprehensive understanding of Digital ad sales and publishing a must
*Creative, fun, energetic with a passion for brands and innovative, cutting-edge campaigns
*Proven success in developing and executing effective interactive, digital, editorial and social strategies
*Ability to work across multiple groups including brand clients, digital ad sales, ad operations, digital product and editorial
*Results-oriented with a strong digital portfolio
*Proficiency in user experience, multi-platform execution and effective mobile strategies
*Deep knowledge of emerging technologies and innovations - well informed on industry trends and strive to be ahead of the curve
*Ability to thrive in a dynamic environment with tight deadlines and quick turnaround


If you are interested, please apply at

If you are interested, please apply at