Temporary Marketing Coordinator(Maternity Fill-In)

Employer
Location
New York
Posted
May 28, 2013
Closes
Jun 27, 2013
Contact
Lauren Cowans
Duration
Full Time
We are looking for a bilingual (in Spanish and English) coordinator who is an excellent communicator, and is eager to learn and take a critical role in marketing efforts around social media and new member acquisition for CafeMom's property for Hispanic moms, MamásLatinas.

Start Date: Mid-July

Overall Role & Responsibilities:

Social media:
- Post relevant content in Social Media channels, testing different tactics and messages, with the goal of driving traffic to the site.
- Assist with regular reporting to monitor traffic and performance.
- Suggest and adapt social media best practices.

Acquisitions:
- Assist in the creation and copywriting of new landing pages, posts, and communication items to increase performance and retention.
- Assist with regular reporting to monitor spend, number of registrations, and backend performance.
- Assist in acquiring new members for MamásLatinas, optimizing SEM (PPC) campaigns in Google by updating keywords and ad copy, analyzing search terms and placements, adjusting bids, and monitoring backend performance to ensure low CPA and maximize backend metrics.

Experience and Skills:
- Excellent communication skills in English and Spanish required.
- Social media fluent - high level of comfort across a variety of social media platforms.
- Marketing Major - Businesses majors are encouraged to apply and should have a strong desire to learn the online marketing field.
- Strong analytical skills, comfort with Microsoft Excel, and basic understanding of online media metrics (including clicks, visitors, CTR, CPM, CPC, CPA, PVs, UVs, and others).
- Interest in learning marketing skills including SEM, display advertising, and email marketing.
- Highly organized, able to multi-task, and attention to detail.

Desirable:
- Knowledge of Hispanic market, demographics and culture.

How to Apply:
Interested candidates should submit a resume and cover letter with salary requirements to hr@cafemom.com. The subject line of your email should read "TEMP MKTG COORDINATOR".

We regret that we are unable to respond to each resume. Only those individuals selected for interviews will be contacted. CafeMom is an equal opportunity employer.


How to Apply:
Interested candidates should submit a resume and cover letter with salary requirements to hr@cafemom.com. The subject line of your email should read "TEMP MKTG COORDINATOR".

We regret that we are unable to respond to each resume. Only those individuals selected for interviews will be contacted. CafeMom is an equal opportunity employer.