Senior Marketing Communications Manager

Employer
CrowdFlower
Location
San Francisco
Posted
May 29, 2013
Closes
Jun 28, 2013
Category
Digital Media
Role
Writer
Duration
Full Time
Senior Marketing Communications Manager

About Us:

CrowdFlower is changing the way work gets done. We build a platform that distributes work to millions of people around the world, and analyzes the results to guarantee the highest possible accuracy. You've probably heard of some of our customers: Apple, Autodesk, Dun & Bradstreet, Ford, Groupon, Instagram, LinkedIn, Thompson Reuters, Unilever, to name a few. We're 50 people based in the Mission District of San Francisco, have a ton of plants in the office, and a real business model.

The Job:

This position is a pivotal role within the marketing team and reports directly to the Chief Marketing Officer. The Senior Marketing Communications Manager will be responsible for planning, developing and implementing CrowdFlower's online programs, events and public relations activities.

A few things you'll focus on:

Develop and implement key programs to support the company business plan

Drive digital marketing efforts as part of the overall interactive marketing mix

Conceive CrowdFlower's events strategy. As a bonus, you get to work on CrowdConf, the company's annual - an de facto crowdsourcing industry - conference

Work closely with senior sales management to tune demand generation

Drive creative/corporate messaging for events programs

Must-have:

5+ years of relevant marketing communications experience

Proven ability to achieve goals in the fast-paced, high growth and high pressure environment

Proven experience managing marketing programs, budget and ROI

A track record of driving, from concept to publication, innovative, creative marketing materials, printed and online, as well as managing outside creative resources

Strong project management skills; comfortable working independently and in teams to create and meet deadlines

The ability to conceive and execute events of all sizes

Strong writing and editing skills

Marketing professionalism

Experience with Marketo or equivalent marketing automation tool

FTW:

* Experience with running an annual company conference
* Experience in the crowdsourcing market
* Experience managing people
* A bevy of trusted vendors
* Creation of a style and usage guide from scratch

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