Marketing Analytics Manager

New York
May 31, 2013
Jun 30, 2013
Human Resources Department
Full Time
The Museum of Modern Arts Retail Division is currently accepting applications for a
Marketing Analytics Manager for MoMA Retail. This role will report into the Director of Marketing and Communications for Retail. The successful candidate will be flexible and capable of thriving in a high-energy and fast-paced environment. S/he must be extremely well organized, attentive to detail, and be knowledgeable about design and best practices in retail. The candidate is expected to be resourceful, solution-oriented, capable of thinking and working independently, and have excellent communications and technical skills.

Specific responsibilities are as follows:

Online Tracking
- Creates schema for web analytics tracking in partnership with Direct Team
- Works with technology to implement and Q/A tags
- Sets up proper Google analytics reporting for easy analysis of traffic sources, purchase funnel tracking, user pathing on-site

Dashboard Creation and Management
- Works with Director to create and maintain a dashboard to inform executives and give marketing and direct teams data critical to informing their work
- Scopes to include all marketing efforts, online and offline, with the KPI of sales net promo costs
- Works closely with key stakeholders to ensure reporting syncs with revenue and other reporting

Campaign tracking
- Reports on results for campaigns during and after execution to inform optimization and iteration
- Directly connects spend and yield, working with marketing and direct yield to ensure metrics are tracked for every campaign

Testing and Optimization
- Works with Director to create onsite testing plan
- Sets-up and executes tests utilizing best practices in design of experience, KPI identification and measurement
- Leads reporting within Retail group and throughout the organization to ensure that learnings are as impactful as possible

Thought leadership
- Leads weekly meetings with key stakeholders to review performance, raise issues and opportunities
- Identifies insights that drive value creation with marketing and direct
- Collaborates with key stakeholders across the museum to present a unified view of our audience, our metrics and our business

Qualified candidates will possess a Bachelor’s degree and a minimum of four years experience developing insights from multi-channel marketing and sales data or equivalent. Proven record of driving value in a data-rich environment. Ability to communicate and collaborate with a wide range of positions and functions, from executives to developers. Intimate knowledge of Google Analytics tagging, implementation and reporting set-up. Adept in data crunching spreadsheets as well as database tools (Access, Crystal, etc.). Understanding of testing, optimization and best practices. Basic HTML coding and troubleshooting.

Please send a cover letter and resume to Include the job title in the subject line of your message. Applications must include salary requirements.

The Museum of Modern Art is an equal opportunity employer and considers all candidates for employment regardless of race, color, sex, age, national origin, creed, disability, marital status, sexual orientation or political affiliation.

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