Strategic Planning Director

El Segundo
Jun 03, 2013
Jul 03, 2013
John White
Full Time
We are seeking an Associate Strategic Planning Director to join our Los Angeles Strategic Planning team.The ideal candidate will primarily be responsible for providing the inspiration from data-driven insight to yield ideas that will accelerate success. Key Qualifications:
  • A strategic thought-leader on key client engagements, in helping to impact brand, messaging and connections strategy
  • Research Ambidextrous - must respect, understand and flawlessly execute qualitative and quantitative methods
  • Critical Thinking Skills - analytical, creative, and lateral
  • Marketing Acumen
  • Cultural Voyeur
  • Digital Savvy/Embraces Social Media
  • Strategic Provocateur - curious and questioning
  • Can tell and sell a story - presentation and writing skillsKey Responsibilities:
  • Fielding and managing primary research projects - including insight mining, creative testing and application of client-provided research to strategic and creative approaches
  • Applying insight to shape brand development and ideation
  • Catalytic idea, architecture, positioning, brand focus
  • Provide clear, compelling creative direction
  • Creative brief, messaging hierarchy
  • Using an array of syndicated research tools to enrich, define and understand the core target
  • Demographic, psychographic, behavioral, and attitudinal
  • Stay current and connected to popular culture
  • Trends, insight, and foresight
  • Be an end to end strategic sounding board, as part of the strategic development process
  • Creative, strategic, media, digital
  • Be a planning ambassador and mentor
  • Employ best practices, provide training and guidanceKey Role(s):
  • Liaison for all research activities
  • Contribute as a fully integrated member of client oriented brand teams
  • Provide brand planning support on new business efforts
  • Share, learn, and collaborate with other members of the planning team - in contributing to the collective wisdom of the group
  • Develop thought leadership perspectives, write papers, and blog entries in contributing to the intellectual capital of the planning group
  • Develop key partnerships with account management, strategic analysts, creatives, digital groups, and media teams

    Four-year degree is required. 7+ years brand & strategic planning experience required.Mullen is an eoe encouraging diversity in the workplace.You must be eligible to work in the United States to be considered for this role.