Senior Manager, AOL Product Marketing

New York
Jun 05, 2013
Jul 05, 2013
Ms. . .
Full Time
As a senior manager of Product Marketing, you will be a senior marketer who knows how develop product positioning and messaging that differentiates the AOL brands in the marketplace. You have experience with a swath of advertisers in various categories and you have the ability communicate the value proposition of AOL products to the sales team and advertisers. You can breakdown silos and develop the sales tools and processes that create transparency for your stakeholders and demand in the marketplace. You have managed cross-functional teams and are adept at telling a story in order to elevate your offerings. You are an expert on how digital media is bought and can position the AOL offerings to meet an advertiser's needs. You are an expert in Display media and are comfortable explaining content and brand metrics in addition to viewability and targeting capabilities.


Own go-to-market strategy for AOL properties

Think big to increase AOL's share in a highly competitive industry Develop cross property marketing materials that meet advertisers' KPIs and AOL goals

Create advertising solutions and packaging framework to increase sell thru rate of premium content

Lead the development, internal alignment and execution of the AOL properties' selling strategy

Lead internal QBRs and communication of product roadmaps


Proven ability to manage multiple complex projects at one time. Demonstrated flexibility and ability to work in a fast-changing environment.

Outstanding written and oral communication skills; strong organizational and analytical skills.

Extremely strong organizational, time management and people management skills.

Problem solving, trouble shooting, process improvement skills.

Superior digital marketing experience a must; management experience a plus

Proven track record of results, demonstrated accountability for achieving individual and shared goals

Strong visual storytelling ability

Management experience a plus

Minimum of 7 - 10 years of relevant work experience

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