Associate Director, Media Relations

South Orange
Jun 06, 2013
Jul 06, 2013
Diane Russo
Full Time
The Associate Director of Media Relations is a key and dynamic communications professional, who reports to the Director of Media Relations and is responsible for effectively communicating campus news, faculty research and student accomplishments to the local, regional and national news media. The Associate Director (AD) helps to build support from key audiences to promote academic achievements and elevate the image and visibility of this leading Catholic university through digital, print, multimedia and emerging communications vehicles. The AD works closely with the Media Relations Director to develop and execute strategic media relations planning to communicate the University's mission and programs to its various constituencies and stakeholders and to partner with academic and administrative units to implement the communications program with both the University community and external audiences. The position entails writing and editing of news releases and news stories; effectively pitching stories to broadcast, print and online media; developing new media contacts; serving as a University spokesperson; assisting in managing crisis communications; and supporting University Advancement initiatives and objectives.

Required Qualifications:
1. Bachelor's Degree in Communications, Marketing, Public Relations, Journalism or English required; Master's in these fields or Management preferred.
2. A minimum of three years experience required in PR, Journalism, Marketing, Communications, Corporate Communications, or related fields.
3. The Associate Director must have a detailed knowledge of public relations principles and strategies as well as how the media works, media tactics and strategies. The AD must understand media trends, the various tools available when dealing with media, and experience as a spokesperson for an organization.
4. This position requires strong time management skills and the ability to juggle multiple schedules and projects. Because of the highly public and often sensitive nature of the work required of the position, in times of crisis or in absence of the Director, the AD must have the ability to manage Media Relations efforts and direct colleagues in how to support these efforts.
5. The AD must be computer savvy, with the ability to use standard computer programs including, WORD, Excel, E-mail, Internet, and Media Relations Technology and related programs for media list building, pitching and analytics, including authoring on the Media Relations portion of our website, and utilization of other platforms, including Vocus.
6. The AD must possess top-notch writing and editing skills, including thorough understanding of Associated Press style and strong command of grammar. Knowledge of how to write press releases, Web stories, letters and pitches.
7. Ability to communicate clearly and effectively with internal and external contacts is key because the AD may need to serve as a spokesperson for Seton Hall on critical, sensitive issues, clearly communicationing Seton Hall's message.

All applicants and resumes are to be submitted on the Seton Hall University website (

Seton Hall University is an Equal Opportunity/Affirmative Action employer. It honors
diversity and respects the religious commitments of all its employees. In turn, its
employees respect Catholic beliefs and values, and they support its mission as a Catholic
institution of higher education.

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