Senior Marketing Manager

Employer
Location
New York
Posted
Jun 12, 2013
Closes
Jul 12, 2013
Contact
. .
Category
Marketing, Publishing
Duration
Full Time
St. Martin's Press seeks a highly creative, strategic and motivated marketing executive to join its Marketing Department to be a leader within its women's fiction, literary fiction, biography/memoir marketing, communications and audience development team. Candidates must be forward-thinking and able to develop & implement marketing strategies into full blown campaigns using the latest online and off-line marketing tactics. Working closely with the head of the women's fiction, literary fiction, biography/memoir team and a cohesive group of colleagues including digital marketers and publicists, candidates will play a critical role in the success of some of St. Martin's Press most important bestselling titles and authors.
Requirements Major Responsibilities:

- Serve as a lead marketer and critical point of contact for the publishers, editors and authors for women’s fiction, literary fiction, biography/memoir titles
- Develop wide scale, integrated marketing campaigns for major women's fiction, literary fiction, biography/memoir titles
- Cultivate audience development strategies and work closely with digital marketers to execute them
- Directly influence the strategic plan and execution for developing audiences around key women’s fiction, literary fiction, biography/memoir books and authors
- Develop Sell-In and Marketing Materials in communication with our Ad Promo and Sales Teams
- Conduct consumer and industry facing outreach efforts
- Prepare marketing proposals for potential author acquisitions
- Develop and manage significant per title marketing budgets

Required Skills / Knowledge:

- Possess a keen understanding of book marketing, specifically in the literary and women's fiction categories
- Ability to work independently and collaboratively
- Strong communication, organization and writing skills

Experience Needed:

- 5-7 years of marketing experience

Educational Background Required:

- Bachelor's Degree

EEO/AA/M/F/D/V


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