Director of Marketing, Crown Archetype

Jun 12, 2013
Jul 12, 2013
Full Time
About our company
Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann SE & Co. KGaA, one of the foremost media companies in the world.

Your tasks
The Crown Publishing Group seeks a Marketing Director to be responsible for leading the Archetype, Forum and Three Rivers Press imprints to the largest possible readership through innovative consumer-facing marketing campaigns.

?Creates title-specific marketing campaigns for upcoming publications as well as titles currently in the marketplace.
?Creates and manages creative marketing strategies, plans and coordinates budgets with overall team in order to maximize revenue and profitability. Assigns resources based on business priorities and opportunities.
?Works with Publisher to create and communicate shared goal for each title, as well as where that title fits into imprint?s strategic objectives.
?Works closely and collaboratively with editorial, marketing, publicity and sales to refine and implement campaigns.
?Collaborates with authors to maximize campaign effectiveness (increasing digital profile, working closely to build author brand).
?Oversees category marketing efforts for non-fiction published under imprints listed above with focus on celebrity, humor, pop culture, conservative politics and sports.
?Expands and contributes to owned social media and community efforts on behalf of Crown Publishing Group and Random House, Inc.

Our requirements
?4-5 years minimum book publishing background with some previous management experience
?Fluency in key marketing concepts and tools including email, social media marketing, search, as well as traditional book marketing
?Strategic and creative thinking
?Excellent communication and presentation skills
?Previous category experience a plus

Thank you for your interest in Random House. Random House is an Affirmative Action/Equal Opportunity Employer.

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