Director of Communications & Marketing

New York
Jun 13, 2013
Jul 13, 2013
Ms. Hiring Director
Marketing, Other
Full Time
Overall Responsibilities

The Communications & Marketing Director will direct and implement a communications strategy to support and promote MNN’s mission, programs and services. The Communications Director reports to the Executive Director and works with all directors to amplify and coordinate a consistent message and brand to MNN audiences, including MNN users, policymakers, community-based organizations, and viewers.

Job responsibilities include
•Develop and implement organization-wide communications and marketing plan, including specific programmatic marketing plans and a cohesive on-line social media strategy to help attract audiences and advance users’ and the public’s understanding of MNN and its services
•Working with MNN directors, ensure a consistent, disciplined and strategic institutional marketing and messaging approach is carried out on multiple platforms, including cablecast TV, on-line video, email, web, social media, e-newsletters, direct mail and other
•Oversee creative design and production of MNN printed materials, including program inserts, education brochures, welcome kits, event promotion, advertisements and e-communications
•With programming staff, develop creative design for new television channels and programs, with strategies for marketing and launch
•Implement systems for measurement, tracking and assessment of audience awareness, engagement and usage of MNN’s media services; track and analyze reports and suggest new ways to bring MNN message to users
•Oversee cablecast marketing and promotion, including development of on-air graphics and branding
•Oversee online communications and marketing including content generation for website, education services, event marketing and e-blasts
•Oversee MNN branding strategies, and provide input on and approve all marketing materials in the form of print, advertising, e-media, video and other multi-media
•Oversee printing, mailing and distribution efforts for all marketing materials, and oversee proper maintenance of, and mailing lists
•Design and implement innovative strategies for marketing partnerships and community outreach
•Plan and implement community events and special events as necessary
•Supervise team of community media marketing staff members as necessary
•Manage accounts with outside media vendors
•Other duties as assigned

Required Education and Experience
•Bachelor’s degree, preferably in communications, journalism, marketing or related field
•Minimum 10 years of marketing and communications experience, particularly in the arts and media, including experience in developing comprehensive marketing and communications plans
•Supervisory experience
•Excellent communication skills, including outstanding writing and editing skills
•Demonstrated knowledge of new media marketing techniques and best practices.
•Strong computer literacy is required, including a proficiency in Microsoft Office applications and database management.

Salary commensurate with experience. Excellent benefits.

To Apply
Application deadline is June 24, 2013. Send resume and cover letter to In cover letter, please address the following: 1) Why are you interested in the position? 2) What do you see as the key communication challenges facing traditional media and what are some solutions? Nonresponsive applications will not be considered. Due to the volume of applications, MNN may not be able to respond individually to each applicant. MNN will contact candidates for interviews on a rolling basis.

About MNN
Manhattan Neighborhood Network (MNN) is dedicated to the exercise of First Amendment rights through moving image media and creates opportunities for communication, education, artistic expression and other non-commercial uses of video facilities. Founded in 1992, MNN administers four Public Access channels on the RCN, Time Warner Cable and Verizon FiOS cable systems reaching 620,000 Manhattan cable subscribers, streams programs on the Internet reaching global audiences, and offers training in video production, editing, and broadcasting to Manhattan residents who wish to become certified producers for MNN.

Manhattan Neighborhood Network is an equal opportunity employer and considers all applications without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status.

No Phone Calls Please

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