Integrated Marketing Manager, Coastal Living

Jun 13, 2013
Jul 13, 2013
Human Resources
Full Time
•Develop, ideate and execute (when sold) customized integrated marketing proposals and added-value programs for advertising partners across a range of categories. Programs may include print, digital, social, promotion and research components.
•Act as a sales development lead for 3-4 sales managers to collaboratively deliver sellable ideas
•Work closely with the digital marketing team to incorporate digital concepts into proposals and programs
•Serve as the department digital lead
•Create media plans for all Coastal Living digital opportunities
•Train sales reps and marketing staff on new digital opportunities
•Monitor digital campaigns post sale to ensure delivery and provide delivery reports
•Manage custom client email blasts, social media, and eNewsletter schedules and creation
•Leverage strong communication skills to best sell our ideas through carefully crafted written proposals and stand out presentations that best tell the story and bring the idea to life
•Collaborate with the Sr. Designer to help visualize presentations or an idea/concept
•Work with the Idea Home and Event Directors to incorporate programs into proposals
•Take the lead on production of several special sections in-book and online throughout the year
•Actively identify and understand emerging trends and opportunities in publishing as well as digital to give our ideas and our team a competitive edge
•Work with the Research to add smart, strategic insights to presentations/proposals
•May attend client/agency sales calls with sales managers to present integrated marketing programs


•Bachelor’s degree with a minimum of 5 years experience, preferably in media/advertising marketing. Other backgrounds may include client-side marketing or ad agency. Digital media marketing experience a plus.
•Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment
•Candidates should be highly creative, promotionally-minded, and able to contribute to brainstorming sessions and "out of the box" requests.
•Strong written, verbal and presentation skills – able to articulate and represent our brand and its assets both internally and externally
•Collaborative and team-oriented – ability to interact proactively with sales, marketing, creative, production and other outside entities
•Candidate should be energetic and very organized in order to handle multiple projects simultaneously and under tight deadlines.
•Direct experience with both traditional and new/emerging media
•Event experience preferred
•Proficient in PowerPoint, Word and Excel
•Possess working knowledge of research tools (MRI, Ad Measure, ABC, comScore, etc.) a plus
•Some travel required

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