Director of Digital Ad Product Experiences

New York
Jun 13, 2013
Jul 13, 2013
Human Resources
Full Time
Director of Digital Ad Product Experiences
Location: New York, NY

Time Inc. is looking for an entrepreneurial Director of Digital Ad Product Experiences to envision and bring to life innovative and engaging display and video advertising products and experiences across all Time Inc. brands on desktop, tablet and mobile platforms. If you are up for the challenge of making digital advertising ever more compelling, beautiful and scaleable then we'd like to talk with you!

This is a unique, challenging and exciting opportunity for someone with entrepreneurial instincts, media company experience, a deep understanding of the evolving multi-platform digital advertising landscape, and the ability to translate complex technologies into easily understood marketplace solutions.

Your responsibilities:
• Work closely with the Vice President of Digital Ad Products & Revenue Operations to develop and manage product vision, business objectives and execution strategies for desktop, tablet and mobile display and video ad product experiences.
• Work closely with business planning, marketing, sales, and editorial teams to develop marketing requirements, and coordinate with stakeholders across the organization to transform marketing requirements into detailed product requirements.
• Partner with internal stakeholders and technology vendors to execute product development and implementation phases to ensure high quality and on-time releases that balance client, consumer and business needs.
• Collaborate with revenue operations teams to (a) help deploy and maintain key technology and platform infrastructure elements required to support new multi-platform display and video ad products, and (b) help develop requirements and processes for forecasting, launching, and optimizing campaigns based on new display and video ads.
• Lead business development efforts to partner with premium publishers, platforms, media networks, and data providers to extend and enhance Time Inc.’s desktop, tablet and mobile display and video ad product solutions.
• Act as internal product evangelist and Time Inc. subject matter expert for display and video ad products and experiences. Actively collaborate with sales and marketing teams to assist in crafting, pitching and closing business that includes new display or video advertising solutions.
• Coordinate closely with Campaign Analytics and Research teams to develop actionable client insights for Time Inc.-powered display and video ad product solutions.

What you bring to the role in your professional toolkit:
• Minimum of 7-10 years of product management experience with display and/or video advertising products at a media company, ad technology vendor, digital agency, portal or advertising network.
• Solid business background (MBA a plus), comfort with business planning and analytics, and a solid, intuitive feel for marketing.
• Deep understanding of the advertising technology landscape, and experience interacting with many of the leading players across the display and video “Lumascapes”.
• Experience interacting directly with advertising clients, sales and marketing teams, and playing a hands-on role in helping to close business.
• Experience generating strategic partnerships with ad technology and media partners.
• Superior project management skills. Ability to juggle multiple initiatives and keep team members on track, on time and on budget.
• Not afraid to get your hands dirty and do whatever is necessary to get the job done.
• Excellent communication and relationship skills with all levels of leadership and staff; outstanding presentation & speaking skills.
• Superb attention to detail and organizational abilities, ability to troubleshoot and provide guidance and solutions for complex business challenges.
• Strong desire to work in a dynamic and surprisingly entrepreneurial environment.

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