Director of Communications

Jun 14, 2013
Jul 14, 2013
Dean Papineau
Full Time
Job Description:
Reporting to the Chief of Staff in the President's Office, the Director of Communications is responsible for defining, implementing, and supervising a strategic communications agenda for the university. The Director of Communications develops and implements a strategic communications program that increases the visibility of the university. The Director of Communications acts as university spokesperson and press contact, responds to press/media inquiries, and develops positive working relationships with community groups, external organizations, and elected and appointed officials and regulatory boards. The Director disseminates information on new initiatives/new research to target audiences which he/she identifies. The director promotes the university's brand, and collaborates with the office of marketing, the office of enrollment management, and the office of advancement to ensure consistency in communication of brand. The Director supervises the communications manager.


Plays a lead role in creating a strategic communications program that will increase the visibility of the university
Acts as university spokesperson and press contact
Develops and implements an annual strategy to have Lesley in the news on a regular basis
Proactively generates press coverage for key University events and special guests, including commencement, high profile speakers and related events
Plays a key role in managing the university's brand and ensuring consistency in communication of brand
Meets periodically with Chief of Staff, Vice President for Enrollment Management, and Assistant Vice President for Marketing to review brand exposure and identifies ways to more fully articulate the brand and enhance brand recognition
Work collaboratively with Assistant Vice President for Marketing to offer proactive and strategic communications support and leadership to offices and programs throughout the University
Attends key events, often with photographer and/or videographer, and writes coverage of those events; is responsible for placement of content and digital video streaming on university website as soon as possible
Responsible for the identification, content, images, writing, and placement related to news and newsworthy stories on the primary pages of the University's web site, including: news stories and profiles of alumni, students, faculty, and staff
Disseminates information on new initiatives/new research to target audiences which he/she will identify
Writes and distributes press releases, consistent with the University's brand, especially those that capture the academic quality of the Lesley experience and the impact of Lesley alumni
Writes press releases describing various university events that may not be picked up by the media, but are important for internal audiences
Monitors Lesley in the news and compiles and disseminates bi-monthly reports to Cabinet and the Board of Trustees
Contributes news articles and profiles for the alumni web site
Responds, on behalf of the president and other cabinet members, to press/media inquiries
Supports as necessary the President's Office web site and the President's blog
Responsible for the content and production of the annual President's Report, in collaboration with the Advancement Office staff and the President's Office staff
Responsible for the content and publication of required municipal reports, including the annual town gown report for the City of Cambridge and the university accountability report to the City of Boston
Responds to neighborhood inquiries regarding facilities plans or any other questions
Develops positive working relationships with community groups, organizations, and elected and appointed officials and regulatory boards
Is familiar with all university academic programs, their scope, delivery systems and alumni, and assists Marketing with the portrayal of these programs in all University publications and the web site
Develops and shares best practices, especially those related to new media
Counsels senior leadership on crisis management related communications
Formulates metrics and other assessments to track and measure impact
Bachelor's degree in communications, management, business, administration or related field required; master's degree preferred.
Minimum of 10 years' experience in related strategic communication and public relations roles, preferably in higher education.
Outstanding management, creative and leadership abilities, and a proven capacity for collaboration.
Demonstrated track record of developing and implementing strategic communication plans.
Proven strategic thinking skills and results based approach.
Demonstrated experience with brand management and messaging.
Demonstrated experience with search engine optimization, marketing analytics, and digital media communication vehicles.
Knowledge and experience in social media and multimedia engagement and campaigns.
Demonstrated high energy level and willingness to take a hands-on approach to developing and executing communication activities that range from routine to highly creative.
Proven capacity for collaboration.
Highly effective verbal and written communication skills.
Demonstrated experience with copywriting.

Additional Information:

Applications will be reviewed as they are received, applicant screening will begin immediately, and the search will continue until the position is filled.

salary is commensurate with experience

Application Instructions:
Please include a cover letter, CV/ resume, and contact information for three references.

Lesley University is an Affirmative Action/Equal Opportunity Employer, and is committed to increasing the diversity of the university community and the curriculum. Candidates who believe they can contribute to this goal are encouraged to apply.

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