VP, Marketing

Moda Operandi
New York
Jun 17, 2013
Jul 17, 2013
Hiring Manager
Full Time
Job Description

The successful candidate is customer-centric in his/her approach, has a strong knowledge of best practices and is comfortable leading his/her own team. This person must also be able to engage and work well with various internal departments including Technology, Product Management, Customer Care and Marketing. You will be responsible for developing and executing a well-defined marketing strategy to drive customer acquisition and retention across all Moda Operandi channels (online, mobile) in order to meet aggressive sales and profitability targets. Must be a strong team player, a fast learner, a self-starter, and passionate about reshaping the world of fashion.

Key Objectives

Develop and lead customer acquisition and retention strategies as well as segment-level promotional activities and customer traffic initiatives.

Develop and implement e-commerce marketing initiatives for promoting products, aligned with the brand and overall business strategy.

Strengthen lifecycle program to drive cohort-level conversion and spend by customer metrics.

Optimize marketing initiatives and help strengthen daily event calendar activity and promotional activities to increase traffic, on-site conversion and average order value.

Develop Marketing strategies that ensure customer base growth with profitable returns.

Test new venues for customer and lead generation.


Ideal Background

7+ years of strategic e-commerce management experience, preferably within Fashion and/or specialty retail, with proven ability to develop and implement a successful marketing strategy.

Prior experience in all of the following areas: search engine optimization, online/mobile marketing, web analytics, web merchandising, customer service, and e-commerce.

Highly analytical with knowledge and experience utilizing Web Analytics software (Google Analytics, Omniture, CoreMetrics, etc.)

Strategic approach, sound business judgment, and entrepreneurial mindset.

Comprehensive expertise of business modeling, planning, budgeting, and online marketing.

Thorough knowledge of emerging industry trends, competitors, distribution channels, and customer base.

Measurable experience in paid and organic search, comparison shopping engines, email and other online programs.

Strong background in online display advertising, search engine marketing and social media.

Very strong analytical skills; strong understanding of key customer metrics (lifetime value, retention).

Demonstrated ability to deliver a quantity of valuable new customers within the framework of ROI goals.

Ability to expand market share by increasing e-commerce activity from a variety of channels.

Technical familiarity and experience with back end technologies and reporting architectures.

Advanced knowledge in Excel and data query skills.

Superb presentation skills to communicate key insights from deep data analysis.

Excellent project management skills including the ability to motivate others.

Excellent English verbal and written communication skills, including

Excellent communication and cross-departmental management skills.

Exceptional organizational skills and ability to prioritize in a fast-paced, rapidly changing environment.

Experience in qualitative/quantitative market research and customer segmentation.

Respectful and outstanding leadership skills to motivate staff to exceed expectations.

Knowledge and application of best practices.

Additional Information

Moda Operandi is an Equal Employment/Affirmative Action Employer (M/F/D/V)

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