Account Manager, Public Relations

South Orange
Jun 17, 2013
Jul 17, 2013
Diane Russo
Full Time
The Account Manager is responsible for developing and implementing public relations and marketing campaigns for University clients. In collaboration with campus partners, account manager creates an integrated strategic communications plan at the beginning of each fiscal year. The ISCP incorporates strategies and tactics aimed at increasing awareness and recognition of the school among prospective students and expanding enrollment. Marketing initiatives might include developing an online and print advertising presence and tracking the results, working with the client and members of the PR&M team on promoting programs via social media, enhancing and updating the client's Web site, developing brochures, coordinating photography or video, newsletters, developing email communication, writing press releases, and promoting special events.

Required Qualifications:
1. Bachelor's Degree with a minimum of three years experience working as part of a marketing communications team.
2. Knowledge of public relations and marketing strategies and tactics. Strong interpersonal communications and organizational ability. Proven writing skills and familiarity with the publications process, experience using social media and photography and video preferred.
3. Ability to introduce various public relations and marketing options, analyze competitors' initiatives and position in the marketplace, and evaluate potential impact of various PR & marketing activities
4. A working knowledge of WORD, EXCEL, POWERPOINT and familiarity with Photoshop and Web analytics preferred. Ability to conduct online research and adapt workflow to web-based resources.
5. Ability to work well with different groups throughout the university. Requires responsiveness, flexibility and competency in balancing a variety of tasks and opportunities.

All applicants and resumes are to be submitted on the Seton Hall University website (

Seton Hall University is an Equal Opportunity/Affirmative Action employer. It honors
diversity and respects the religious commitments of all its employees. In turn, its
employees respect Catholic beliefs and values, and they support its mission as a Catholic
institution of higher education.

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