Manager, Digital Operations

New York
Jun 18, 2013
Jul 18, 2013
Human Resources
Full Time
Position Summary:

This position would be responsible for creating and executing the company's email use governance strategies across all marketing groups in the company. This position would be a member of Marketing governance process focused on driving the execution of email strategies , recommendations of corrective actions and continuous improvement initiatives to processes that improve the customer experience.

Duties and Responsibilities:

The areas that this position would care for include but are not limited to:

*Creating a plan and managing our email data to insure our IP reputation
*This includes reviewing options for possibly multiple email providers
*Creating a plan and managing email data quality by source
*This includes data clean up exercises and use of possible third parties in support of
*Creating a plan to manage the data quality respective of email age, customer response (opt/in & opt /out) and campaign frequency
*Creating a plan and managing the customer interaction / confirmation and preference of emails used which may also include:
*Monitoring the contact status of customers or prospects records over time
*Creating policies regarding the processes that synchronize email status updates with systems such as the Marketing database.
*Creating policies that help reduce risk regarding the rule set for sending email communications relative to applicable email Established Business Relationship, Service / Legal Compliance exemptions and the needs of the business
*Overseeing the implementation of the Communications Preference Platform relative to email communications which also includes:
*Establishing rules for email in a multichannel environment
*Establishing the rules between the Marketing database email pointer logic and the new preference architecture
*Introducing and evangelizing the latest email technologies and practices that could provide an advantage to the business

In short, this position will provide the resource to focus on actively managing our email data which is mission critical to our Marketing efforts.

Supervisory Responsibilities:

*There are no supervisory responsibilities associated with this job

Minimum Qualifications:

*Bachelor's Degree or equivalent experience
*5+ years experience in communications-focused operations role
*5+ years experience in project management or process improvement role


*Experience in operations and data management and process flow relative to the email channel
*Experience in defining business rules to ensure the correct customer data is used in email campaigns
*Experience in managing a large company's email database across departments
*Ability to work independently and as part of a team supporting colleagues
*Ability to multi-task and shift priorities
*Excellent communication and interpersonal skills
*Ability to work well with and manage a number of different personalities
*Strong organizational skills and attention to details
*Ability to be flexible and professional under pressure and deadlines
*Self-motivated and proactive
*Positive attitude and strong work ethic
*Must have legal right to work in the U.S.
*Commitment to customer service principles
*Superior problem solving and analytical skills
*Experience in issues management
*Excellent written and verbal communication skills
*Willingness to take initiative and to follow through on projects
*Ability to handle multiple tasks in a fast paced environment
*Ability to work independently and in a team environment
*Ability to interact and work with staff at all levels

Technical Skills:

*Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)

Equal Opportunity/Affirmative Action Employer M/F/V/D

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

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