Production Assistant

Jun 18, 2013
Jul 18, 2013
Laurie Zollo
Full Time
Department: Marketing
Reports to: Digital Marketing Assistant Director
Salary:Commensurate with experience
Benefits: Full benefits package, including medical and dental

Job Summary
Omega Institute is looking for a highly motivated Production Assistant. The ideal candidate has a true passion for the digital space and the use of technology to enhance our lives.

Our organization is gearing up to take our digital presence and marketing strategy to a whole new level. This entry-level position will offer the opportunity to grow and expand skills in many areas of production.


Responsibilities for the Production Assistant cover three key areas:

Production Project Management
*Oversee the time-line and daily aspects of all production including website, print, email production, Faculty partner marketing, pay-per-click advertising, and competitor monitoring.
*Create and implement tracking codes for all online marketing tactics including e-promos, pay-per-click, and online ads, internal website features, social media, inbound links, and partner marketing.
*Facilitate URL spreadsheets for digital catalog and faculty websites.
*Create URL spreadsheets to deliver to agency for pay-per-click campaigns.
*Facilitate delivery of production materials for Omega at outside conferences, trade shows, and exhibitions as needed.
*Oversee and maintain on site kiosks, marketing displays, and resource tables working closely with Digital Marketing Assistant Director and Creative Services.
*Archive printed materials
*Awareness of trends and best practices to inform digital marketing strategy.
*Monitor online marketing tactics of Omega's competition.
*Interface regularly with Digital Marketing Assistant Director to define projects and set priorities.

*Produce new web pages and update existing pages using Drupal content management system, templates and HTML.
*Responsible for uploading all workshops including text, schedules, continuing education, applications, PDFs, digital images, etc. on the website, as well as testing sub navigation and links to ensure all information is available, accessible and accurate.
*Update weekly promotional features on the website according to production schedule.
*Conduct weekly quality assurance to ensure all website features and content are timely and accurate.
*Work collaboratively with the marketing team to source, edit, format, and distribute content.
*Uphold web style guide standards throughout the website.

Email Production
*Coordinate all activities related to email marketing production and execution, including Omega, partner, sponsor, and/or faculty e-promos.
*Produce HTML templates for weekly email promotions and monthly e-newsletter according to eMarketing time line including Omega, partner, sponsor and/or faculty ePromotions. Gather all editorial, creative elements and tracking source codes required for production.
*Facilitate the email marketing proofing process and implement edits from the proofing process on the email template.
*Schedule and facilitate sending message to the email list according to the time line.
*Fulfill weekly analytics and reporting of the eMarketing results.
The right candidate will be able to perform the responsibilities listed above and will also have the following qualities.
*1-3 years production experience with website, email marketing, social media, online advertising, and analytics.
*Extensive experience utilizing content management tools, preferably Drupal and HTML, to create, edit, schedule, and optimize the organization and distribution of content.
*Ability to effectively manage multiple projects/assignments, be highly detail-oriented, thrive in a rapidly changing environment and meet short turnarounds & deadlines.
*A great sense of urgency and attention to detail will be critical to success in this role.
*Understanding of current web design and accepted standards for web pages, e-newsletters, and e-promos
*Knowledge and experience with email service provider tools and reporting.
*Experience with SEO, SEM, social media, and business analytics. Understanding of Google Analytics.
*Understanding of tracking systems and reporting on digital marketing campaigns.
*In depth knowledge of Microsoft Excel (including the ability to calculate formulas) and Power Point.
*Excellent writing, editing, and proofreading skills.
*Understanding of web usability and online marketing principles.
*Ability to work both independently and as an effective team member.
*In alignment with Omega's mission and values.

After carefully reviewing the requirements above, qualified individuals are invited to apply by sending a resume and well-crafted cover letter that serves as an introduction and includes answers to the following questions to
-Why are you applying for this role?
-What can you offer Omega?
-What do you imagine this role will offer you professionally and personally?
-How do you know Omega's work? Have you experienced us on campus or in some other way?
-In what way(s) has your professional life reflected Omega's mission statement?
-In what way(s) have Omega's core values resonated within your work life and personal life?
-Which core value do you resonate with most fully and why?
-What are your salary requirements? (Feel free to state a range.)

Resumes and applications will be reviewed on an ongoing basis. If there is interest you will hear back via e-mail once the review of your materials is complete. Please be sure your e-mail settings allow for a reply from Omega. Thank you.

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