Public Relations Coordinator

Jun 18, 2013
Jul 18, 2013
Ms. Hiring Manager
Full Time
The Agency seeks a junior-level multicultural public relations professional to join its Public Relations team in, Michigan to work on external and internal communications for our automotive client; press release material development; support with client strategy development; media relations; grassroots activities and client events. This individual will work exclusively on a global automotive account. The person will provide day-to-day PR support, drive project deliverables, achieve challenging deadlines and deliver outstanding results working directly for the Director of Multicultural Public Relations.

The candidate must have a proven track record working in a public relations capacity. This person should possess strong communications skills including communications tool development, writing and organizational skills. The successful candidate will be a solid project manager as well as a skilled strategist and tactician, strong writer, creative/out-of-the-box thinker and self-starter. Successful candidates must have 2-3 years of multicultural public relations/corporate communications/special events experience. BA/BS degree required; Preferably in Journalism or Public Relations

Primary Responsibilities:

• Identify storylines and pitch points on behalf of the clients that can be pitched to multicultural and general market key journalists, bloggers, editors and producers.
• Manage account administration duties such as billing, financial reporting and media monitoring.
• Recommend and implement initiatives that improve the public's perception of the Client.
• Support all public relations efforts tied to major events for the Client.
•Maintain clear and consistent communication between account teams and client.
• Participate in client meetings and conference calls
• Assist with vendor communication and procurement
• Assist with daily account management activities, such as agenda, conference reports, media monitoring and coordination of all necessary materials for client account
• Actively participate in brainstorming sessions to develop strategic/creative thinking for client as it relates to PR initiatives
• Respond to media inquiries as necessary
• Read, identify and compile media coverage reports
• Monitor media coverage and develop press clipping reports
• Assist with press tour and trade show pitching, scheduling and logistics to ensure event success.
• Harness the power of research and media-list building tools
• Contribute to the writing of pitch letters, press releases and product fact sheets that help achieve client objectives.
• Continuously create targeted media lists for broadcast, radio, digital and print media outlets for various PR initiatives
• Play a role in increasing public relations efforts tied to the social media space

Skills Required:

• Strong oral, writing and editing skills.
• Must have excellent interpersonal skills. Be a team player.
• Energetic, spunky, can-do spirit
• Strong understanding of multicultural communities as well as media outlets servicing multicultural communities and the general market.
• Ability to get projects completed in a timely fashion.
• Ability to handle and manage stressful situations.
• Ability to co-manage events (large and small).
• Ability to work with vendors, creative people, freelancers, senior level business executives and celebrity talent.
• Ability to manage numerous projects simultaneously.
• Strong ability to develop and deliver presentations and pitches to clients.
• Willingness to do some travel and work a few weekends out of the year.